Advertising in Axn
Media Options & Pricing
Advertising on AXN
AXN is a recognized pay-television English language entertainment channel owned by Sony Pictures Television that was first launched since 1997. AXN attracts all the family audience due to its popular and unending list of English shows that are played throughout the week. The shows of AXN claim a spike in its channel viewership of premium audience due to its updated redefined action packed entertainment and reality programs. AXN Channel is famous and is broadcasted and watched worldwide and available across all platforms. AXN has many sister channels which are the local versions according to the countries in which it is broadcasted. AXN also is available in SD & HD resolution where AXN HD has seen a steady growth in its popularity and viewership. It has wide range of programs those appeals to all members in the family. This is what makes AXN a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time. As per recent reports AXN discontinued its broadcasting and all operational services in India and some other countries during the Covid-19 pandemic situations on 30 June, 2020 onwards.
AXN Advertisement Rates
If you decide to advertise on AXN with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g if cost to advertise in AXN is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on AXN will come to Rs.250 X 10 = Rs.2,500 approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the timeband and length of advertisement or size of creative and number of repetitions or the type of advertisement campaign on AXN. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative.
Some programs types to advertise on AXN
AXN features exclusive top-rated drama and action series, blockbuster features, reality programs and ground-breaking productions.
Types of advertisement on AXN
Advertising in AXN can be done both by playing ads during breaks as well as playing the content during the shows or movies. Some of the popular ad forms are:-
- AXN Video Ads – Video Ads are telecasted during ad-breaks. Its calculated based on 10 seconds.
- AXN Aston Band – Horizontal line ad flashing on bottom side on screen branding while show is played
- AXN L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while show is played
- AXN Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated. It is a personalized solution for the brand for unique and creative advertising
How to advertise on AXN?
- Share your requirements for advertisement campaign on AXN
- Approach our efficient planners and executors.
- Plan the advertising campaign with us
- We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on AXN
- Receive the best quotes
- We provide lowest assured rates with best services for television advertising across various channels.
- The ad rates differ depending on different shows, prime time, non-prime that is selected.
- Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
- Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
- Go Live with your advertisement and get your brand in front of the masses.
- See your brand on-screen within a bare minimum timeframe and achieve the desired response.
Online media research for AXN
It is recommended to do your personal research on the particular chosen channel for more details and have a look at the content and shows and their hosts or cast before confirming with any agency. This will help you plan the right time slot on AXN as the advertising rates vary accordingly.
Agency selection for advertising on AXN
Media Agency plays an important role for advertisement in AXN. As Excellent Publicity being a media agency we figure out that is AXN a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same (Log report & Telecast Certificate) at the end of campaign.
Similar AXN Channels
AXN HD: AXN HD is the fastest growing channel in terms of popularity as per the current requirements of the masses for a higher resolution. With non-stop English entertainment hit shows AXN HD channel has become the favorite and thus it’s highly recommended to carry out TV advertising campaign on AXN HD.
Why advertising in AXN works?
The initiatives that AXN took include the above steps that gave over the counter results as listing AXN more ratings than any other platforms.
- Premium Features: AXN is a popular entertainment channel with drama and action packed shows in English language watched worldwide. Thus it becomes a popular recommended channel for an ad campaign.
- Best Rates: AXN offers cost effective rates compared to other news channels.
- Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
- Choice of Type & Time of ad campaign: AXN offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.
What will be the rates for advertising on AXN?
You can contact our agency regarding the rates of advertising on AXN, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
How many people will be able to see my ad on AXN?
Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.
Can I choose to advertise on particular show or during particular time on AXN?
Yes you can choose a particular shows / time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.
Is agency necessary for advertising on AXN?
Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.
The Steps in Execution
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing right locations, right time band, the right branding type in terms of Video Ad or L- band, to have a successful campaign on board.
Receive the best quotes
We provide lowest assured rates with best services for Television Advertising across India.
Provide us with an attractive creative to show case your brand on television after we share the creative time bands. The acceptable format of creative in television branding is Audio Video File (TVC) and CDR file for L-Band or Aston Band. Once you share the creative it will be converted into jpeg format absolutely free of cost. We will share the converted creative with you for approval. After receiving your approval the creative will be send to the TV Channel team.
See your advertisement broadcasting in the selected time band and shows by you.