Advertising in Axn

Advertisement on Axn brings lot of views. AXN brings high level of engagement and intriguing content from the world of action. During the airing popular show; an advertisement banner may be placed on AXN.

Key Insights
ChannelGenre Entertainment Language English

Advertising Options in Axn

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on AXN

AXN is a recognized pay-television English language entertainment channel owned by Sony Pictures Television that was first launched since 1997. AXN attracts all the family audience due to its popular and unending list of English shows that are played throughout the week. The shows of AXN claim a spike in its channel viewership of premium audience due to its updated redefined action packed entertainment and reality programs. AXN Channel is famous and is broadcasted and watched worldwide and available across all platforms. AXN has many sister channels which are the local versions according to the countries in which it is broadcasted. AXN also is available in SD & HD resolution where AXN HD has seen a steady growth in its popularity and viewership. It has wide range of programs those appeals to all members in the family. This is what makes AXN a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time. As per recent reports AXN discontinued its broadcasting and all operational services in India and some other countries during the Covid-19 pandemic situations on 30 June, 2020 onwards.

AXN Advertisement Rates

If you decide to advertise on AXN with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g if cost to advertise in AXN  is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on AXN will come to Rs.250 X 10 = Rs.2,500 approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the timeband and length of advertisement or size of creative and number of repetitions or the type of advertisement campaign on AXN. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative.

Some programs types to advertise on AXN

AXN features exclusive top-rated drama and action series, blockbuster features, reality programs and ground-breaking productions.

Types of advertisement on AXN

Advertising in AXN can be done both by playing ads during breaks as well as playing the content during the shows or movies. Some of the popular ad forms are:-

  • AXN Video Ads – Video Ads are telecasted during ad-breaks. Its calculated based on 10 seconds.
  • AXN Aston Band – Horizontal line ad flashing on bottom side on screen branding while show is played
  • AXN L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while show is played
  • AXN Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated. It is a personalized solution for the brand for unique and creative advertising

How to advertise on AXN?

  • Share your requirements for advertisement campaign on AXN
  • Approach our efficient planners and executors.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on AXN
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Online media research for AXN

It is recommended to do your personal research on the particular chosen channel for more details and have a look at the content and shows and their hosts or cast before confirming with any agency. This will help you plan the right time slot on AXN as the advertising rates vary accordingly.

Agency selection for advertising on AXN

Media Agency plays an important role for advertisement in AXN. As Excellent Publicity being a media agency we figure out that is AXN a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same (Log report & Telecast Certificate) at the end of campaign.

Similar AXN Channels

AXN HD:  AXN HD is the fastest growing channel in terms of popularity as per the current requirements of the masses for a higher resolution. With non-stop English entertainment hit shows AXN HD channel has become the favorite and thus it’s highly recommended to carry out TV advertising campaign on AXN HD.

Why advertising in AXN works?

The initiatives that AXN took include the above steps that gave over the counter results as listing AXN more ratings than any other platforms.

  • Premium Features: AXN is a popular entertainment channel with drama and action packed shows in English language watched worldwide. Thus it becomes a popular recommended channel for an ad campaign.
  • Best Rates: AXN offers cost effective rates compared to other news channels.
  • Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
  • Choice of Type & Time of ad campaign: AXN offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.


  • What will be the rates for advertising on AXN?

    You can contact our agency regarding the rates of advertising on AXN, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

  • How many people will be able to see my ad on AXN?

    Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.

  • Can I choose to advertise on particular show or during particular time on AXN?

    Yes you can choose a particular shows / time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

  • Is agency necessary for advertising on AXN?

    Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising