Advertisement on Home Shop 18 is worth considering. Indian online and broadcast shopping channel HomeShop18. It was formerly held by Reliance Industries' Network 18 Group business. To ensure that your advertisement receives the most attention; air it on Home Shop 18 during prime time.
1 Hour Slot
Home Shop 18 was a famous Hindi language 24-hour infotainment online and on-air shopping e-commerce satellite channel in India. Home Shop 18 is owned by Network 18 Group division of Reliance Industries and Skyblue Buildwell Pvt. Ltd. Home Shop 18 channel was launched in 2008 and closed down in May, 2019. As per rumors Hope Shop 18 may re-open in future. Home Shop 18 had wide range of programs of various products advertised and showcased and many more shows that is broadcasted in India and available across all major platforms and even online. Its programs are preferred by its Indian family audience and this has led to an increase in viewership of Home Shop 18. This is what makes Home Shop 18 a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited period of time.
If you decide to advertise on Home Shop 18 with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g if cost to advertise in Home Shop 18 is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on Home Shop 18 will come to Rs.250 X 10 = Rs.2,500 approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the timeband and length of advertisement or size of creative and number of repetitions or type of the advertising campaign on Home Shop 18. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative.
Advertising in Home Shop 18 can be done both by playing ads during breaks as well as playing the content during the shows. Some of the popular ad forms are:-
Media Agency plays an important role for advertisement in Home Shop 18. As Excellent Publicity being a media agency we figure out that is Home Shop 18 a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same.
It is recommended to do your personal research for details on the particular chosen channel and have a look at the content and shows and their hosts before confirming with any agency. This will help you plan the right time slot on Home Shop 18 as the advertising rates vary as per many factors accordingly.
The initiatives that Home Shop 18 took include the above steps that gave over the counter results as listing Home Shop 18 more ratings than any other platforms.
You can contact our agency regarding the rates of advertising on Home Shop 18, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.
Yes you can choose a particular shows, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.
Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.