Advertising in Home Shop 18

Advertising on Home Shop 18

Home Shop 18 was a famous Hindi language 24-hour infotainment online and on-air shopping e-commerce satellite channel in India. Home Shop 18 is owned by Network 18 Group division of Reliance Industries and Skyblue Buildwell Pvt. Ltd. Home Shop 18 channel was launched in 2008 and closed down in May, 2019. As per rumors Hope Shop 18 may re-open in future. Home Shop 18 had wide range of programs of various products advertised and showcased and many more shows that is broadcasted in India and available across all major platforms and even online. Its programs are preferred by its Indian family audience and this has led to an increase in viewership of Home Shop 18. This is what makes Home Shop 18 a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited period of time.

Home Shop 18 Advertisement Rates

If you decide to advertise on Home Shop 18 with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g if cost to advertise in Home Shop 18  is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on Home Shop 18 will come to Rs.250 X 10 = Rs.2,500 approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the timeband and length of advertisement or size of creative and number of repetitions or type of the advertising campaign on Home Shop 18. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative.

Types of advertisement on Home Shop 18

Advertising in Home Shop 18 can be done both by playing ads during breaks as well as playing the content during the shows. Some of the popular ad forms are:-

• Home Shop 18 Video Ads – Video Ads are telecasted during ad-breaks. Its calculated based on 10 seconds.
• Home Shop 18 Aston Band – Horizontal line ad flashing on bottom side on screen branding while show is played
• Home Shop 18 L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while show is played
• Home Shop 18 Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated. It is a personalized solution for the brand for unique and creative advertising

How to advertise on Home Shop 18?

• Share your requirements for advertisement campaign on Home Shop 18
• Approach our efficient planners and executors.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Home Shop 18
• Receive the best quotes
• We provide lowest assured rates with best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Agency selection for advertising on Home Shop 18

Media Agency plays an important role for advertisement in Home Shop 18. As Excellent Publicity being a media agency we figure out that is Home Shop 18 a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same.

Online media research for Home Shop 18

It is recommended to do your personal research for details on the particular chosen channel and have a look at the content and shows and their hosts before confirming with any agency. This will help you plan the right time slot on Home Shop 18 as the advertising rates vary as per many factors accordingly.

Why advertising in Home Shop 18 works?

The initiatives that Home Shop 18 took include the above steps that gave over the counter results as listing Home Shop 18 more ratings than any other platforms.

• Premium Features: Home Shop 18 is famous for its unending popular shows with unending list of infotainment – Business e-commerce on-air shopping shows and programs of various products and brands which are played back-to-back. Home Shop 18 has wide range of popular programs genre that is Hindi language and preferred by Indian family premium audience. Thus it becomes a popular recommended channel for an ad campaign.
• Best Rates: Home Shop 18 offers cost effective rates compared to other news channels.
• Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
• Choice of Type & Time of ad campaign: Home Shop 18 offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.