Advertising in Discovery Hd World

Advertising on Discovery HD World

Discovery HD World currently known as Discovery Asia is a Southeast Asian compensation TV slot that highlights Asia-related narratives and unique Asian programming. It is worked by Discovery Asia-Pacific, a division of Discovery, Inc. The station was sent off in 2005 as Discovery HD, the principal superior quality station in Asia. It was most readily accessible in South Korea in February, and in Japan in December. On April 1, 2010, Discovery HD was rebranded to Discovery HD World.

Why advertising in Discovery HD World works: 

Discovery HD World makes for an excellent choice to advertise your product/service because of the following features it offers:

 

• Growth in English movie viewership:

 

Over the past year, people have been opting to watch more and more English channels and therefore don’t mind paying a little extra to have a thrilling experience. In such a case, Discovery HD World is ought to grow more in the near future. Hence, it is undoubtedly the best choice for a brand to catch its audience’s attention.

 

• Highly appealed and engaging channel

 

The channel has shows broadcasted from every genre. Kids, adults, and

even old people are the viewers of Discovery HD World. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers are ought to stick to their TV screens and

hence can come across your brand advertisement at least once.

 

• High definition for premium content:

 

HD households have grown in the country from 5 million in 2015 to 12.8 million and more at present. With the number of HD (set-top box) users growing, and the fact that consumption of English language content is on the rise, Discovery HD World has risen to popularity with its specially curated collection of movies. 

Why advertise on Discovery HD World:

These features of Discovery HD World makes it more efficient for advertising platform:

• Movies and shows of different genres covering the interests of everyone are showcased Discovery HD World
• Discovery HD World has extensive viewership across all age groups

• Discovery HD World advertising Rates are comparatively lower than other leading channels

• Reach within the premium audience who can be your prospective customers

• National reach 

• Discovery HD World Advertisement options for both prime time and non-prime time shows.

 

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

 

Ad Formats on Discovery HD World

These are the possible ad formats for advertising on the platform of Discovery HD World:

 

• Discovery HD World Video Ads:

 

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

 

• Discovery HD World Aston Bands:

 

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

 

• Discovery HD World Brand Integrations:

 

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

 

Movies and Shows on Discovery HD World

On Discovery HD World different genres of movies and shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Discovery HD World as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://store.discovery.com/

 

Why Excellent Publicity for advertising on Discovery HD World

Media Agency plays an important role for advertisement in Discovery HD World. As Excellent Publicity is a media agency we figure out that it is Discovery HD World a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would recommend advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agencies. The last step would be then to ensure your ad is played and how much reach has been covered. 

Steps for advertising on Discovery HD World

• Share your requirements for advertisement on Discovery HD World
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Discovery HD World.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels. 
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Discovery HD World advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.

 

FAQs:

Q1. What will be the rates for advertising on Discovery HD World?

• You can contact our agency regarding the rates on advertising on Discovery HD World, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on Discovery HD World?

• Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on Discovery HD World? 

• Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on Discovery HD World?

• You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise a particular show on Discovery HD World?

• Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.