Animal Planet is a National English language infotainment television channel in India. Animal Planet is a multinational pay television channel owned by Discovery, Inc. Animal Planet has its headquarters in Maryland, United States. Animal Planet channel recently claims a spike in its viewership and popularity for its knowledge and educational infotainment programs and documentaries and has received a good response from premium viewers. It has wide range of programs those appeals to all members in the family specially children and animal and nature lovers. Animal Planet has many sister concerned channels that operate on same lines of content and cater to many other countries worldwide. This is what makes Animal Planet a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Animal Planet Advertisement Rates

If you decide to advertise on Animal Planet with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g. If cost to advertise in Animal Planet is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on Animal Planet will come to Rs.250 X 10 = Rs.2,500 approx. or up to few lakhs approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the time band and length of advertisement or size of creative and number of repetitions and based on the type of advertisement campaign on Animal Planet. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative to know more.

List of shows on Animal Planet

Animal Planet is English infotainment channel in India. Animal Planet channel recently claims a spike in its viewership and popularity for its knowledge and educational infotainment programs and documentaries and has received a good response from premium viewers. Some of its famous programs are Animal Planet Safari, Deadly 60, Fit for the World, Wonders of Life, Caught in the moment and many more that is broadcasted daily.

Types of advertisement on Animal Planet

Advertising in Animal Planet can be done both by playing ads during breaks as well as playing the content during the news shows. Some of the popular ad forms are:-

• Animal Planet Video Ads – Video Ads are telecasted during ad-breaks also known as FCT. Its calculated based on 10 seconds.
• Animal Planet Aston Band – Horizontal line ad flashing on bottom side on screen branding while news show is played.
• Animal Planet L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while news show is played.
• Animal Planet Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated and as per channels / shows. It is a personalized solution for the brand for unique and creative advertising

How to advertise on Animal Planet?

• Share your requirements for advertisement campaign on Animal Planet.
• Approach our efficient planners and executors.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Animal Planet.
• Receive the best quotes
• We provide lowest assured rates with best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Agency selection for advertising on Animal Planet

Media Agency plays an important role for advertisement in Animal Planet. As Excellent Publicity being a media agency we figure out that is Animal Planet a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same (Log reports & Telecast Certificate) at the end of campaign.

Online media research for Animal Planet

It is recommended to do your personal research for details on the particular chosen channels and have a look at the content and shows of it for your personal reference before confirming with any agency. This will help you plan the right time slot on Animal Planet as the advertising rates vary as per many factors accordingly.

Similar Animal Planet Channels

Animal Planet HD World:  Animal Planet HD World is the fastest growing channel in terms of popularity as per the current requirements of the masses for a higher resolution. With non-stop English Infotainment (education and knowledge) that features fiction & non-fiction programmes concerning nature and animals in their environment, habitats and of adventure, humour, and relationships. Thus Animal Planet HD World has become the favorite and thus it’s highly recommended to carry out TV advertising campaign on Animal Planet HD World.

Why advertising in Animal Planet works?

The initiatives that Animal Planet took include the above and below steps that gave over the counter results as listing Animal Planet more ratings than any other platforms.

• Premium Features: Animal Planet channel recently claims a spike in its viewership and popularity for its knowledge and educational infotainment programs and documentaries that are in English language and has received a good response from premium viewers and appeals to all members in the family. Thus it becomes a popular recommended channel for an ad campaign.
• Best Rates: Animal Planet offers cost effective rates compared to other news channels.
• Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
• Choice of Type & Time of ad campaign: Animal Planet offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.

FAQs

• What will be the rates for advertising on Animal Planet?

  You can contact our agency regarding the rates of advertising on Animal Planet; we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

• Can I choose to advertise on particular show or during particular time on Animal Planet?

  Yes you can choose a particular shows / time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

• Is agency necessary for advertising on Animal Planet?

  Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

• How many people will be able to see my ad on Animal Planet?

  Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.