Advertising in We TV
Advertisement on We TV brings lot of engagement. An American pay television network is called We TV. It focuses primarily on entertainment and lifestyle programming. Approximately 85.2 million American households were receiving as of February 2015. During the airing popular show; an advertisement banner can be displayed on We TV.
Key Insights
ChannelGenre Entertainment Language MalayalamAdvertising Options in We TV
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Advertising on WE TV
We TV is an American pay television channel that is owned by AMC Networks. The network is oriented mainly towards lifestyle and entertainment programming, primarily targeting women.
WE TV Advertisement Rates
You will get the rate for advertising in WE TV in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in WE TV is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on WE TV will come to Rs 300 X 10 = Rs 3,000.
Steps for advertising on WE TV
- Share your requirements for advertisement on WE TV
- Approach our efficient planners and executors and share your requirements for advertising campaign.
- Plan the advertising campaign with us
- We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on WE TV
- Receive the best quotes
- We provide lowest assured rates with best services for television advertising across various channels.
- The ad rates differ depending on different shows, prime time, non-prime that is selected.
- Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
- Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
- Go Live with your advertisement and get your brand in front of the masses.
- See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.
Benefits of advertising on WE TV
This feature of WE TV makes it more efficient for advertising platform:
- Shows of different genre covering interests of everyone are showcased on WE TV
- WE TV has extensive viewership across all age groups
- WE TV Advertising Rates are comparatively lower than other leading channels
- Reach within premium audience who can be your prospective customers
- National reach
- WE TV Advertisement options for both prime time and non-prime time shows.
- Prime Time
The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programs that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
- Non-Prime Time
Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.