Advertisement on OTV is the finest choice. It has four really well-liked channels and is unquestionably the market leader. Brands can determine what show their audience watches on OTV and place their advertisement before; during; or after that show.
Odisha TV or OTV is an Odia Indian Cable Television station. It is possessed by the Bhubaneswar-based Odisha Television Network. It was begun and advanced by Jagi Mangat Panda. Odisha Television (OTV) is the primary private Electronic Media in the province of Odisha. Sent off in 1997 in the twin urban communities of Bhubaneswar and Cuttack, the channel gradually spread to all significant towns of the state. It was changed over from link to a satellite station in December 2006.
OTV makes for an excellent choice to advertise your product/service because of the following features it offers:
Being one of the most-watched channels in India, OTV comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.
The shows broadcasted on OTV come with contextual and contemporary content. With a wide range of shows from comedy shows like ‘The Great Odisha Political Circus’ to ‘Khola Katha’ to ‘Bastu Bichara’, it covers historical, mythological, comedy, and various other genres. This means that a particular Advertisement if showcased can reach people from different backgrounds and age groups.
The channel has shows broadcasted from every genre. Kids, adults, and even old people are the viewers of OTV. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers are ought to stick to their TV screens and hence can come across your brand advertisement at least once.
These features of OTV make it more efficient for advertising platforms:
The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non Prime Time
Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time
These are the possible ad formats for advertising on the platform of OTV
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
On OTV different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on OTV as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: https://odishatv.in/
Media Agency plays an important role in advertisement in OTV. As Excellent Publicity being a media agency we figure out that OTV is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
Receive the Telecast Certificate from our end after the completion of the campaign.
Q1. What will be the rates for advertising on OTV?
Q2. How many people will be able to see my ad on OTV?
Q3. Is agency necessary for advertising on OTV?
Q4. How will I know if my ad was run on OTV?
Q5. Can I choose to advertise on a particular show on OTV?
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.