Benefits of Newspaper Advertising

Globally in terms of business the print media industry has been on a decline. However,print continues to be the second most important platform for Indian advertising. The history of the newspaper in India dates back to the year 1780, when the first newspaper, The Bengal Gazette was started under the British Raj by James Augustus Hickey. Advertising revenue in the year 2019 grew on the back of growth in Hindi, as Hindi is able to command a higher price in Tier 1 cities due to the growing readership base according to the KPMG report. Local advertisers also saw a growth in regional language. According to the Pitch Madison report, print media has not only maintained its volume and value, but it has also increased. India is the second largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also.

List of Top 10 Newspapers in India

Dainik Bhaskar	Hindi
Dainik Jagaran	Hindi
The Times of India	English
Malayala Manorama	Malayalam
Amar Ujala	Hindi
Hindustan Dainik	Hindi
Rajasthan Patrika	Hindi
Eenadu	Telugu
Dina Thanthi	Tamil
The Hindu	English

Dainik Bhaskar

Dainik Bhaskar in an Indian newspaper in Hindi language. It is a daily newspaper owned by the Dainik Bhaskar Group. It started in the year 1958.Today Dainik Bhaskar is present in 12 states with 65 editions in Gujarati, Hindi and Marathi.

Dainik Jagaran

Dainik Jagaran is an Indian newspaper in Hindi language. It was launched in 1942 and is owned by Jagaran Prakashan Limited. In the year 2017 it was the largest newspaper in India by circulation.

The Times of India

The Times of India(TOI) is an Indian English language daily newspaper and a digital news media owned by The Times Group.It is the oldest English-language newspaper in India, and the second-oldest Indian newspaper still in circulation since its first edition published in 1838.

Malayala Manorama

Malayala Manorama is a morning newspaper in Malayalam published from Kottayam, Kerala, India by the Malayala Manorama Company Limited. It was first published as a weekly on 22 March 1890, and currently has a readership of over 20 million. It is also the second oldest Malayalam newspaper in Kerala in circulation

Amar Ujala

Amar Ujala is a Hindi-language daily newspaper published in India. It has 21 editions in six states and two union territories covering 179 districts. Amar Ujala was founded in Agra in 1948.

Hindustan Dainik

Hindustan Dainik is an Indian Hindi-language daily newspaper. According to Audit Bureau of Circulations , it is ranked 13th in the world by circulation and 6th in India. Madan Mohan Malaviya launched it in 1936.It is published by Hindustan Media Ventures Limited. It ranks as the second largest-read daily in the country. Hindustan has 21 editions across the Hindi belt.

Rajasthan Patrika

Rajasthan Patrika is an Indian Hindi-language daily newspaper. It was founded by Karpoor Chandra Kulish in 1956 and published as Rajasthan Patrika in Delhi and Rajasthan, and as Patrika in 9 other states.

Eenadu

Eenadu daily newspaper is the largest circulated Telgu newspaper in the State of Andhra Pradesh and the State of Telangana of India. According to the Indian Readership Survey Indian Readership Survey (IRS) Q1 2019, Eenadu ranks at number four among the Indian-language regional dailies with a total readership (TR).It was founded in 1974.

Dina Thanthi

Dina Thanthi is a Tamil language daily newspaper . It was founded by S.P. Adithanar in Madurai in 1942. Dina Thanthi is India's largest daily printed in the Tamil language and the ninth largest among all dailies in India by circulation. It is printed in 16 cities across India.

The Hindu

The Hindu is an English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu, India. It was started as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the second most circulated English - language newspaper in India, afterThe Times of India. As of March 2018, The Hindu is published from 21 locations across 11 states of India.

List of Newspapers in India by readership

This is the list of Newspapers in India by readership according to the Indian Readership Survey (IRS) in 2019.

Newspaper	Language
Dainik Jagaran	Hindi
Dainik Bhaskar	Hindi
Hindustan Dainik	Hindi
Amar Ujala	Hindi
Malayala Manorama	Malayalam
Rajasthan Patrika	Hindi
Punjab Kesari	Hindi
Dina Thanthi	Tamil
Matrubhumi	Malayalam
Lokmath	Marathi
The Times of India	English
Gujarat Samachar	Gujarati
Prabhat Khabar	Hindi
Ananda Bazar Patrika	Bengali
Sandesh	Gujarati
Eenadu	Telugu
Sakal	Marathi
Patrika	Hindi
Sakshi	Telugu
Dinamalar	Tamil
Gandhiv News	Hindi
Chandigarh Darpan	Hindi

List of Newspapers in India by Language

Newspaper	Language
Amam Ujala	Hindi
Dainik Jagaran	Hindi
Dainik Navajyoti	Hindi
Hari Bhoomi	Hindi
Jansatta	Hindi
Nava Bharat	Hindi
Navodaya Times	Hindi
Nava Bharat Times	Hindi
Dainik Prayukti	Hindi
Jan Morcha	Hindi
Punjab Kesari	Hindi
Sarkar ki Upalabdhiya	Hindi, Urdu
Hindi Samachar	Urdu
Rajasthan Patrika	Hindi
Parichay Times	Hindi
Ahmedabad Mirror	English
Arunachal Front	English
Asian Age	English
Business Line	English
Business Standard	English
Daily Excelsior	English
Daily News and Analysis	English
Deccan Chronicle	English
Deccan Herald	English
Financial Express	English
The Free Press Journal	English
Greater Kashmir	English
Imphal Free Press	English
Kashmir Times	English
O Heraldo	English
Orrisa Post	English
Mid Day	English
Mint	English
Mumbai Mirrors	English
Nagaland Post	English
North East Mail	English
The Pioneer	English
Sadbhava Times	English
Seven Sisters Post	English
Star of Mysore	English
State Times	English
The Assam Chronicle	English
The Assam Tribune	English
The Economic Times	English
The Hans India	English
The Hitavada	English
The Hindu	English
Hindustan Times	English
The Indian Express	English
The Morung Express	English
The Navhind Times	English
The New Indian Express	English
The News Today	English
The North East Times	English
The Sentinel	English
The Shillong Times	English
The Statesman	English
The Telegraph	English
The Times of India	English
The Tribune	English
Bangalore Mirrors	English
The Afternoon Dispatch & Courier	English
Sikkim Express	English
Telangana Today	English
Taasir	Urdu
Amar Asom	Assamese
Asomiya Khobor	Assamese
Asomiya Pratidin	Assamese
Dainik Janmabhumi	Assamese
Dainik Agradoot	Assamese
Dainik Sambad	Bengali
Dainik Statesman	Bengali
Ebela	Bengali
Ei Samay	Bengali
Ekdin	Bengali
Ganashakti	Bengali
Kalantar	Bengali
Jago Bangla	Bengali
Dainik Jugasankha	Bengali
Sangbad Pratidin	Bengali
Uttarbanga Sambad	Bengali
Jagat Darpan	Gujarati
Gujarat Samachar	Gujarati
Gujarat Today	Gujarati
Jai Hind	Gujarati
Kutchmitra	Gujarati
Nobat	Gujarati
Phulchhab	Gujarati
Sambhaav Metro	Gujarati
Guajratmitra	Gujarati
Sandesh	Gujarati
Koshur Akhbar	Kashmiri
Soan Meeraas	Kashmiri
Hosa Digantha	Kannada
Janathavani	Kannada
Vishwavani	Kannada
Kannada Prabha	Kannada
Lankesh Patrike	Kannada
Prajavani	Kannada
Samyukta Karnataka	Kannada
Sanjevani	Kannada
Suddi Now	Kannada,English
Udayavani	Kannada
Vartha Bharati	Kannada
Vijaya Karnataka	Kannada
Hai Bangalore	Kannada
Vijayavani	Kannada
Karavali Ale	Kannada
Karavali Munjavu	Kannada
Mangaluru Samachara	Kannada
Mysuru Mithra	Kannada
Usha Kirana	Kannada
Sunaparant	Konkani
Siraj	Malayalam
Chandrika	Malayalam
Deepika	Malayalam
Deshabhimani	Malayalam
General	Malayalam
Janayugom	Malayalam
Janmabhumi	Malayalam
Kerala Kaumudi	Malayalam
Madhyamam	Malayalam
Malayala Manorama	Malayalam
Mangalam Publications	Malayalam
Mathrubhumi	Malayalam
Deepika	Malayalam
Thejas	Malayalam
Kesari	Marathi
Lokmat	Marathi
Deshdoot	Marathi
Loksatta	Marathi
Mahanagar
Maharashtra Times
Navakal
Navshakti
Prahaar
Pudhari
Saamana	Marathi
Sakal	Marathi
Tarun Bharat	Marathi
Poknapham	Manipuri
Vanglaini	Mizoram
The Samaja	Odia
The Samaya	Odia
Sambad	Odia
Dharitri	Odia
Pragativadi	Odia
Punjabi Tribune	Punjabi
Ajit	Punjabi
Rozana Spokesman	Punjabi
Jagbani	Punjabi
Daily Punjab Times	Punjabi
Dinamalar	Tamil
Dinamani	Tamil
Dinakaran	Tamil
Dina Thanthi	Tamil
Hindu Tamil Thisai	Tamil
Tamil Murasu	Tamil
Andhra Bhoomi	Telugu
Andhra Prabha	Telugu
Eenadu	Telugu
Mana Telangana	Telugu
Namasthe Telangana	Telugu
Nava Telangana	Telugu
Prajasakti	Telugu
Janam Sakshi	Telugu
Sakshi	Telugu
Suryaa	Telugu
Vaartha	Telugu
Hind Samachar	Urdu
The Munsif Daily	Urdu
The Musalman	Urdu
The Siasat Daily	Urdu
Urdu Times	Urdu
The Inquilab	Urdu
Financial Chronicle	English
Sudharma	Sanskrit
Sakal Times	English
Prabhanjan Sanket	Urdu
New Delhi Times	English

Types of Newspaper Advertising

Newspapers can be categorized in mainly 3 types:

Classified ads

These are small ads that are usually placed on the left side of the newspaper. These messages usually are grouped under specific headings, in a separate sections. The types of classified ads are:

Business

Business classified advertisements includes business offers, proposals, sales promotion, ad seeking business partners. Many small and medium sized business focus on advertising on classified ads in comparisons to other platforms.

Announcements

These advertisements are usually placed by individual advertisers. They are usually intended for personal or government references. They include personal statements such as lost and found, name , address change, legal notifications and notice of marriages.

Property

These types of advertisements includes renting , selling , purchasing of houses on behalf of property brokers, individual owners and landlords.

Recruitment

These types of advertisements are common in both classified and display ads. They are a great place for small and medium sized businesses to attract job applicants. Job applicants can also describe about their qualifications and skills in hopes for employment opportunity.

Obituary

Advertisers usually use this to place messages of condolences, remembrances, funeral invitations. These advertisements allows advertisers to post images off the departed, along with a message.

Public Notice and Tenders

These advertisements usually has a lot of information to simply fit in a simple line ad. It is a type of public announcement. These advertisements are where the public is notified about the changes in laws, local rules, common regulations or anything that is associated with the government.

Education

This format is a good way for advertisers to reach the targeted audience in an affordable price. These advertisements are usually used by coaching institutes.

Personal

Individuals usually place the advertisements about something that is very important for them. Personal messages like birthday wishes, seasonal greetings, personal achievements are also distributed through the classified advertisements.

Matrimony

This is one common classified advertisements. A close family member places a text advertisement or a classified display advertisement that consists of either the bride or groom and seeks for a prospective groom or bride respectively.

Classified Advertising in newspapers can be:

A. Classified Display Ads This includes images along with text in the classified section of the newspaper making it look more appealing. These types of ads are usually taken by small businesses who want to present their goods and services focusing on the local market. B. Text Classified Ads This form of advertisements just has texts and is place in the classified section in the newspaper. This type of advertisement is usually done for job recruitments, lost and found, matrimony, name change etc.

Regular Classified Ads

These are normal text advertisements. They are usually with no graphics, and are a column wide. Why to advertise in Classifieds - Reaches your target audience based on the segmented demographics. -It is a simple format that reaches directly to the point. -It provides prospects with multiple ways in contacting you. -In comparison to other print media formats, classified ads are significantly more affordable. -It is low cost when compared with other forms of advertising. -This form of advertising has a wide reach.

Display ads

These are the types of advertisements that are highly visual, which in turn helps draw the reader to the message. These ads are enormous and can capture a whole page of a newspaper. Every day products can be advertised through these ads. They usually occupy a square or rectangular space in the newspaper. Why to do display advertising -You can use eye catching imagery to grab the attention of the audience. -You can build brand awareness and promote your goods and services. Display advertisements have a high reach and can target a large audience. -You can target a specific demographic based on the age group and gender.

Insert Ads

They are full-page advertisements posted in a newspaper, usually in the form of a pamphlet or card. As insert ads are stand alone, they can be pulled out of the newspaper and placed on the hand of the reader. Why to do Insert Advertising -It reaches a huge audience. It has the potential in getting your message to your readers. -It sets your brand apart. -It is highly targeted based on demographics. Inserts gives you the power to get your message o your potential customers.