Spotify, App

Advertising Rates in Spotify, App

Spotify is a proprietary Swedish audio streaming and media services provider. It is one of the largest music streaming service providers, with over 433 million monthly active users, including 188 million paying subscribers, as of June 2022. Spotify is currently available in 180+ countries, as of October 2021.

Key Insights
Category Music Language English PricingModel CPM Reach/Impressions 74 Million

Advertising Options in Spotify, App

Overlay Banners

Overlay Banners

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns



  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

Video Takeover

Video Takeover

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

Sponsored Sessions

Sponsored Sessions

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

Audio Everywhere

Audio Everywhere

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

With over 420 million active users, advertising on Spotify is an effective way for businesses to reach a large yet selective audience. Spotify ads enable advertisers to target potential customers who are listening to specific content or playlists, allowing for optimised retargeting strategies.

How To Do Spotify Advertisement with Excellent Publicity

With millions of songs and podcasts from creators all over the world, Spotify is a crowned king of digital music streaming services, making it one of the hubs for digital advertising for businesses

With a range of advertising options including audio, display, and video ads, businesses can target specific demographics and interests on Spotify. The majority of listeners on Spotify come from the age range of 18-24. Excellent Publicity offers end-to-end advertising solutions, helping businesses launch engaging ads and reach their marketing goals.

What Are the Rates for Advertising in Spotify

Excellent Publicity provides advertising services for Spotify starting at a minimum rate of INR 500,000. You can choose from a variety of costing models such as CPM, CPL, CPC, and CPA. We'll work with you to create campaigns that match your unique goals and targeted segments. Get in touch with us to find out how Excellent Publicity can get you the best rates for Spotify advertising.

What Are the Types of Targeting Done on Spotify Advertising

  • Demographic targeting: Reach users based on their age, gender, and location as per your audience segmentation.
  • Behavioral targeting: Target users based on their listening behavior, including the type of music or podcasts they enjoy.
  • Retargeting: Re-engage users who have interacted with the business or its products in the past on Spotify.
  • Interest targeting: Reach users based on their interests and activities, such as their hobbies, job titles, or purchasing behavior.

Why Advertise on Spotify

The primary benefits of Spotify in app advertisements are:
Young User Base
Access to over 420 million active users worldwide most of whom are genZs and millennials.
High engagement rates due to Spotify's user-centric facilities and feature rich dashboard.
The platform’s recent Integration with Samsung devices has expanded its potential to win brands customers.
Partnership Opportunities
Opportunities to partner with popular artists and curate branded playlists to raise brand awareness and credibility.

How To Choose Spotify Advertising for Your Brand

Plan with Us
Share your campaign requirements with our in-house professionals who will aid you in choosing the right target audience
Set your advertising goals
In this step, you will decide on the goals you want to achieve through advertising on Spotify, from boosting awareness to driving website traffic.
Get Quotations
We’ll provide you with cost-effective quotations specific to your project.
Hit Spotify
Post creation, we’ll launch your ads on Spotify to attract your desired audience.
Performance Tracking
Keep track of your campaign's progress with regular reports provided by Excellent Publicity.

Why Prefer Working with Excellent Publicity on Spotify Advertising

Here’s why you should partner with trusted digital advertising agencies like Excellent Publicity:

  1. Over 11 years of experience in the media industry, which allows us to provide pocket-friendly rates for various niches.
  2. Custom targeting options to help brands reach their desired audience with precision.
  3. Availability of well-curated international digital campaigns built by expert strategists.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.

Receive the best quotes

We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected

Provide creative

Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform

Go Live

See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Receive Campaign Reports

Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance

Frequently Asked Questions (FAQs)

In-App like Hotstar, SonyLiv, Voot, MX Player etc. and Social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Youtube etc.

There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA

CPM (cost per 1000 impressions) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.

Cost-per-click (CPC) bidding means that you pay for each click on your ads.

An impression is the number of times the users views your advertisement. A click is when somebody clicks on your advertisement and is redirected to your website or play-store.

They are Video ads, Audio ads, Banner ads and product integration and various other sponsorship levels during the shows and sports events.

Various Objectives are Brand Awareness, Increase Traffic, Generate Leads, Re-Marketing etc.

Reach out to our Media Expert for more details about Digital Advertising