Advertising Rates in Business Standard, Website

Digital advertising in the Business Standard, App is one of the most popular advertising options. The portals cater to the audience looking for content that would suit their product. Frequent content updates on the portals keep the user engagement high. The content of the Business Standard, App attracts a high-quality audience with good engagement and repeat visits. If you are looking to reach out to your audience digitally, advertising on the Business Standard, App is a good option.

Rates for advertising on Business Standard:

Business Standard follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Business Standard advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on Business Standard:

• Demographics:

Target audience based on their age and gender

• Geography:

Target audience based on specific state or city

• Interest:

Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

• Language:

Advertising based on different languages preferred by your audience.

• Devices:

Targeting done based on the device audience use, right from affordable to premium devices.

• Mobile Carriers:

Targeting done s based on audience preferred mobile carriers.

• Custom Audience:

If you have an existing audience that you'd like to reach out to on Business Standard, you can do so with custom audiences. You can create a custom audience based on:

• Advertising IDs
• Email IDs
• Phone numbers

Why advertise on Business Standard:

• Improved audience targeting:

Business Standard provides option of advertsing to the custom audience as per your target group where you can choose according to the geography, language, device price point, interational travellers, mood and genre. This improved targeting helps you to show your ad to your targeted audience only.

• Reach a larger audience:

As more people are switching from traditional medium to online platforms for watching shows, web series, sports content and news contents. The number of viewers are increasing daily. With Business Standard having 300 million+ subscriptions which makes your advertisement reach higher.

• Boon for regional brands:

As Business Standard provides target audience as per geography and languages it is a boon for regional brands as wastage becomes minimum as compared to TVC or any other traditional mediums.

• View ability Measurement Metrics:

You get the range of what would be your audience reach in line with your budget and CPM (Cost in terms of impressions). This gives you better insights to your brand that how many people will be seeing your ad.

• Better ROI:

As you feature your ad to the targeted audience there is less wastage of your advertisement budget which in turn increases the rate of interest of your advertisement.

• High in demand:

As OTT Platforms are high in demand this day’s getting your advertisement featured on Business Standard would be a plus for your brand to reach to the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.

• Watch anywhere:

As Business Standard supports in multiple devices like television, mobile phones, computer screens and laptops. The audience has the benefit to watch anywhere on the go.

This lets advertisers provide flexibility for advertising too.

Business Standard Ad Formats:

• Pre-Roll Ads:

These are 5-6 Seconds Video Clickable, Non-Skipable Ads, which play before the show/Movie Plays

• Mid-Roll Ads:

These are 10 to 60 Seconds Video Clickable, Non-Skipable Ads, which play

During a Show/Movie/Live Sports Segment.

• In-stream Display:

These are 10 Seconds static slideshows just before viewer enters stream/ during streaming ad breaks.

• Spotlight Frames:

Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.

• How to select the right agency for advertising on Business Standard / Agency selection for advertising on Business Standard / Why Excellent Publicity for Business Standard advertising:

Media Agency plays an important role for advertising on TV. As Excellent Publicity being a media agency we figure out that which is a good platform for you in line with your brand and objective. We will then suggest you to what ad formats would be suitable, what campaign period should you keep. Also the targeting as per your preferred audience would be done. With other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

• For advertising on Business Standard you can follow the following steps: / Steps for advertising on Business Standard / Guide for advertising on Business Standard / How to advertise on Business Standard
• Share your requirements
• Approach our efficient planners and executors and share your requirements for a campaign.
• Plan the campaign with us
• We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.
• Receive the best quotes
• We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected
• Provide creative
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform
• Go Live
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
• Receive Campaign Reports
• Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance.