Advertisement on Raj Digital Plus bings lot of results. One of the most watched entertainment channels in Tamil, Raj Digital Plus is a component of the Raj TV network. A brand can position their advertisement before, during, or after a certain show on Raj Digital Plus that they know their audience watches.
Raj Television Network is an Indian satellite television network established on 3 June 1994 and is based in Chennai, India. It owns television channels across four South Indian languages Tamil, Telugu, Kannada and Malayalam. Its flagship channel is Raj TV. Raj Digital Plus is a one of the most popular tamil entertainment channel which is a part of the Raj TV network.
You will get the rate for advertising in Raj Digital Plus in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Raj Digital Plus is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on R PLUS will come to Rs 300 X 10 = Rs 3,000.
Raj Digital Plus has various show which are most favorite of our Tamil audience.
These are the possible ad formats for advertising on Raj Digital Plus
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
Media Agency plays an important role for advertisement in Raj Digital Plus. As Excellent Publicity being a media agency we figure out that Raj Digital Plus is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by us. The last step would be then to ensure your ad is played and how much reach has been covered.
The major initiatives that Raj Digital Plus took include the above steps that gave amazing results as listing Raj Digital Plus more ratings than any other platforms.
Keeping in mind that India is a country where majority of public enjoy once in a week holiday where unlike on Sundays, people don't go out much on weekdays.
The channel is mainly focused on storytelling, might sound clich .
But in Raj Digital Plus they convey a unique storytelling where the viewer feels connected.
The bar set up for the story telling is very high. It is observed that channel has shut down shows even if it was giving good results in terms of ratings but were not having enough stem left in the storyline.
The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non Prime Time
Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time
Q1. What will be the rates for advertising on Raj Digital Plus?
Q2. How many people will be able to see my ad on Raj Digital Plus?
Q3. Is agency necessary for advertising on Raj Digital Plus?
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.