News 18 india

Advertising in News 18 india

Advertisement on News 18 india gives immense results. The channel also features engaging and educational subject-specific special series and debates centred on current events. To ensure it receives the most attention; an advertisement might be shown on News 18 india during peak hours.

Key Insights
ChannelGenre Current Affairs Language Hindi

Advertising Options in News 18 india

L Band

L Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Aston Band

Aston Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on News 18 India

News18 India is an Indian Media TV station claimed by Network 18. It was sent off in 2005 as Channel 7 by Dainik Jagran and obtained in 2006 by Network 18 and rebranded IBN7. In 2016 it took its present name. In 2013, News18 India sent off, on channel 520 on the UK's Sky TV stage News18, a live form of the parent channel that 'mirrored the interests and needs of the enormous and exceptionally drawn in diaspora spread across the globe.

Why advertising in News 18 India can increase your brand awareness

News 18 India makes for an excellent choice to advertise your product/service because of the following features it offers

  • Excellent viewership numbers

    With over 4 thousand viewers weekly, News 18 India is an ideal channel to advertise a product. A majority of Hindi-speaking audiences opt for News 18 India to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.

  • Lowest price among other News channels

    News 18 India has the lowest rates compared to other business news channels when it comes to Advertisements. One should definitely choose News 18 India if he wants a good reach and frequency at minimal prices.

  • More creative freedom

    News 18 India gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, News 18 India allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on News 18 India

These features of News 18 India makes it more efficient for advertising platform

  • Shows of different genres covering the interests of everyone are showcased on News 18 India
  • News 18 India has extensive viewership across all age groups
  • News 18 India Advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach
  • News 18 India Advertisement options for both prime time and non-prime time shows.

Prime Time

Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time

Ad Formats on News 18 India

These are the possible ad formats for advertising on the platform of News 18 India :

  • News 18 India Video Ads

    Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

  • News 18 India Aston Bands

    Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

  • News 18 India Brand Integrations

    This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on News 18 India

On News 18 India, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on News 18 India as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://hindi.news18.com/

How to select the right agency for advertising on News 18 India :

Media Agency plays an important role in an advertisement in News 18 India. As Excellent Publicity being a media agency we figure out that is News 18 India a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on News 18 India

  • Share your requirements for advertisement on News 18 India
  • Approach our efficient planners and executors and share your requirements for advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on News 18 India.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

News 18 India advertisement proof

  • Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs

Q1. What will be the rates for advertising on News 18 India?

  • You can contact our agency regarding the rates on advertising on News 18 India, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on News 18 India?

  • Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on News 18 India?

  • Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on News 18 India?

  • You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on News 18 India?

  • Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising