News 18 India

Advertising in News 18 India

Advertisement on News 18 india gives immense results. The channel also features engaging and educational subject-specific special series and debates centred on current events. To ensure it receives the most attention; an advertisement might be shown on News 18 india during peak hours.

Key Insights
ChannelGenre Current Affairs Language Hindi

Advertising Options in News 18 India

L Band

L Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Aston Band

Aston Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on News 18 India

Sustaining a monthly reach of 219694910, advertising in News18 India helps you reach a wide audience that watches shows encompassing breaking news, entertainment, and financial developments. Even reaching digitally savvy spenders, millennials and GenZ, News18 India advertisement has an impact across 14 languages throughout India.

Through shows like Aar Paar and Ham To Puchhenge, News18 India is especially known for its coverage of significant events like the elections and budget presentations and thorough reports of festivities across the country. We, at Excellent Publicity, ensure an immaculate and advantageous campaign for your brand. Contact us now!

Which Brands Categories Will Be Benefitted By Advertising On News18 India

Impacting all ages, advertising on News18 India targets regional and national audiences, thereby serving:

  • Home Products: Home proliferation of TV sets has resulted in a steady and pronounced boost in ad volumes for companies like RCPL and Lizol, etc.
  • Automobiles:  Making a mark on diverse socio-economic backgrounds, vehicle companies like Ford India and Maruti have often launched and promoted their services and products over TV ads.
  • Consumer Durables:  Over the years, there has been a registered 6% hike in TV ad volumes of firms like CERA, Microtek and Whirlpool, making durable appliances
  • Women Products : Brands like Vantage & Nykaa and many others have recently recorded a humongous ad volume raise on News18.
  • E-Commerce: Services and products of firms like Myntra and Snapdeal have often been advertised on TV to further boost their sales and impressions.
  • FMCG: FMCG product companies like NOTO and ITC Ltd are dominant in the TV Advertising market.

Contact Excellent Publicity today, your go-to TV advertising agency,  for effective brand campaigns that enhance your brand image.

Cost Of Advertising On News18 India

The News18 India advertising cost may vary depending on the specific needs of your business. Furthermore, the air time, length of the ad clip, daily frequency, and placement of the ads in the preferred time slot also contribute to the total cost charged for advertising. News18 India's advertisement rates are designed to offer great creative flexibility to advertisers. They take into account a range of options, including Video Ads, Aston Bands, L-bands, and headline sponsorships, giving brands the freedom to choose the format that best suits their needs.

Choose Excellent Publicity to get the most favourable rates in the television advertising market.

How Can Excellent Publicity Help You Book The Ads On News18 India?

  • With over 11 years of experience in media planning and buying, Excellent Publicity offers unparalleled rates for TV advertising.
  • Our expertise and track record make us the perfect fit for any brand looking for a profitable News18 advertising solution.
  • We specialise in devising targeted tactics to enhance the reach, impressions, and ROI of ad campaigns, making us an ideal choice for brands that heavily rely on mass advertising.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising