MTV Indies

Advertising in MTV Indies

Advertisement on MTV Indies has a huge potential. Musicians can share live, unprocessed, and direct versions of their music with their followers on MTV Indies. On the biggest independent stage in the world, hear fresh and intriguing music. With the top independent artists, explore art and alternative culture like never before. Between popular shows on MTV Indies, 30-second advertisements may be played.

Key Insights
Music ChannelGenre Hindi Language

Advertising Options in MTV Indies

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on MTV INDIES:

MTV indies was launched by Viacom 18 in 2014 in partnership with Pepsi Co. as an indie music and subculture channel. MTV indies was replaced by MTV beats in 2016, music-only channel of 24 hrs. This channel is related to MTV India which is a renowned channel specialising in music, reality and youth culture programming. MTV is popular for its sensational music that is played on their shows and very much up-to-date.

MTV INDIES Advertisement Rates

Excellent Publicity will get you the best possible rates for your brand. Advertisement rates are based on the time slots in the channel. Airtime is used to calculate the rates to advertise in the channel, by per second of airtime. If the cost mentioned to advertise in MTV INDIES is Rs 50/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 50 X 10 = Rs 500.

Time slots are usually segregated into two –

Prime Time: 08:00 PM to 11:00 PM local time of the broadcast is considered the prime time. Programs taking place during the middle evening is considered the prime time or the peak time.

Non Prime Time: This time has less number of viewers than in prime time. Any hours excluding the prime hours are non prime hours.

List of programmes to advertise on MTV INDIES


MTV Indies is a popular Music channel which showcases Music of all genres from Bollywood and keeps the audience glued to their chairs. From Pop, Bollywood, rock, blues, love songs, folk songs, and dance songs are showcased in the channel that are broadcast in the channel through the day. The channel also showcases classic Music from the past which shaped the music industry today.  

Formats for advertising on MTV INDIES

This are the possible ad formats for advertising on the platform of MTV INDIES:

MTV INDIES Video Ads:  

Video ads as suggested are played during the day or all through the day during the ad break. The minimum ad duration to advertise your brand is 10 seconds. This is a very easy and effective way to get the audience’s attention.

MTV INDIES Aston Band: 

It is popular and effective as it’s featured in the main screen with the programming being broadcast. Aston bands grab the attention of the viewer as they play either on the top or bottom of the screen while the content is being broadcast. The time duration is 10 seconds, the placement is either above or around the content that is being played.

MTV INDIES Brand Integrations:

This is a special and customized media option which can be created as per your objective and advertisement budget. This is a solution for the brand with unique and creative advertisement.

How to advertise on MTV INDIES?

·        Firstly, your share the requirements for the advertisement you would want to telecast on MTV INDIES. Efficient planners and executors work on your requirements for the advertising campaign.
·        Once these are done then we plan the advertising campaign with you for the channel MTV INDIES. Through our assistance and expertise will help you to have a successful campaign on MTV INDIES by choosing the target audience, the right advertisement format and campaign duration.
·        Receive the best quotes for advertising in MTV INDIES. We provide the best services for television advertising across various channel with the lowest assured rates. Depending on when you choose either prime time or non-prime time to advertise, the ad rates differ and are dependent on the shows that you choose.
·        The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative. Once you share the creative, we will get it converted in the acceptable ad format that will be utilized on the television. You can also provide us with an attractive creative to show case your brand on-screen.
·        Go Live with your advertisement and get your brand in front of the masses. See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Agency selection for advertising on MTV INDIES

We understand the importance of your advertisements and with our expertise as a media agency we will make sure that you have the best slot to reach the maximum target within your budget. For the selected price and the product, we plan the frequency and the timing of your advertisement. Based on your brand and objective we help you understand if MTV INDIES will be the right platform for your advertisement.  Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots is as unique as your advertisements, through the expertise we share will be recommended to advertise in prime time or non-prime time, thereby reaching the right number of audiences with the lowest cost possible per reach. Once this is all done all we ensure that your ad is played, and the said number of reaches has been covered. All other activities like buying of media space swill be handled by the media agency.

Why advertising in MTV INDIES can increase your brand awareness?

MTV INDIES channel a pocket friendly medium for advertising:

It is a very popular music channel among the audience and can help your product reach its targeted audience. It is the most budget and pocket friendly channel to advertise in. The rate to advertise in MTV INDIES is very economical among many other music channels.

MTV INDIES is one of the most effective mediums for advertising your brand:

MTV INDIES is a leading Hindi Music channel and its network is one of the most sought after and generates the most profit and sales. Making MTV INDIES, the most watched Hindi Movie channel among the Hindi speaking audience.

Hub of Hindi speaking audience:

It will be an effective way to reach the best audience from all age group for Hindi speaking audience. Hindi audience have always loved the channel for the Music broadcast, and they prefer MTV INDIES channel to get their daily dose of entertainment, drama in the form of Music.

Advantages of advertising on MTV INDIES

This feature of MTV INDIES makes it more efficient for advertising platform:

  • MTV INDIES has extensive viewership across all age groups.
  • Reach within premium audience who can be your prospective customers
  • MTV INDIES Advertising Rates are comparatively lower than other leading channels
  • MTV INDIES Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

What will be the rates for advertising on MTV INDIES?

We can guide you with the lowest possible advertising rates with maximum reach to the audience. You can do that by contacting our agency regarding the rates on advertising on MTV INDIES.

Can I choose to advertise on particular show on MTV INDIES?

Yes, you can choose a show time either prime time or non-prime time to run your ad. Contact our agency we can guide you in what will work best for you.

Why is agency necessary for advertising on MTV INDIES?

Media agency will help you handle buying media space and can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective).

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising