Isaiaruvi

Advertising in Isaiaruvi

Advertisement on Isaiaruvi is of the best use. Isai Aruvi, a Tamil music station, has made a name for itself in the world of Tamil television by providing the newest songs from recently released films. To ensure that your advertisement receives the most attention, air it on Isaiaruvi during prime time.

Key Insights
Music ChannelGenre Tamil Language

Advertising Options in Isaiaruvi

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on Isaiaruvi

Isaiaruvi is a leading channel dedicated to Tamil music, owned by Kalaignar TV network. Isaiaruvi is one of the most watched channel among the Tamil audience. Isaiaruvi’s some famous shows are Isai Arasargal, Kuthu Pattu and Madura Kavi. Isaiaruvi is a channel that broadcasts a wide variety of classical music, folk hits and Tamil pops to entertain audiences of all ages and all sectors of life.

Isaiaruvi Advertisement Rates

Get in touch with our agency - Excellent Publicity to get the best possible rates for your brand. The mentioned rates are for per second of airtime. So e.g if the cost to advertise in Isaiaruvi is mentioned as Rs 285/sec and your ad is 10 sec long, the cost for playing your ad once on Isaiaruvi will come to Rs 285 * 10 = Rs 2850. The advertising rates at Isaiaruvi vary according to the time slot. Time slots are segregated into two – 

Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time

List of programmes to advertise on Isaiaruvi

 

  • Isai Arasargal
  • Kuthu Pattu
  • Madura
  • Isai Vanakkam
  • Mersalana Pattu

Isaiaruvi has always captivated different groups with their variety of genre of shows. Excellent publicity as a media agency can give you information and help you decide on what show would be appropriate for your advertisement on Isaiaruvi targeting your audience and with the selected budget. The rates vary based on the the time slots and as per the programs.

Formats for advertising on Isaiaruvi

This are the possible ad formats for advertising on the platform of Isaiaruvi:

Isaiaruvi Video Ads:  

Video Ads are telecasted all through the day during the ad break. The minimum ad duration to advertise your brand is 10 seconds.

Isaiaruvi Aston Band: 

Aston Band is a flash ad that plays at the bottom of the screen while the content is being played. It’s time duration is of 10 seconds and it appears at the bottom of the screen when the programming content is being played. Aston band grab the attention of the viewers as it’s featured during the programmes.

Isaiaruvi Brand Integrations:

This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Why advertising in Isaiaruvi can increase your brand awareness?

  • Share your requirements for advertisement on Isaiaruvi
  • Approach our efficient planners and executors and share your requirements for advertising campaign.
  • Plan the advertising campaign with us for the channel Isaiaruvi
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Isaiaruvi.
  • Receive the best quotes for advertising in Isaiaruvi
  • We provide lowest assured rates with best services for television advertising across various channels. 
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Agency selection for advertising on Isaiaruvi:

As a media agency we understand the importance of your advertisements and with our expertise we will make sure that you have the best slot to reach the maximum target within your budget. We do this by helping you understand if Isaiaruvi will be the right platform for your advertisement given your brand and objective. Then we plan the frequency and the timing of your advertisement for your selected price. Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots are as unique as your advertisements, through the expertise we share we will recommend to advertise in prime time or non-prime time, thereby reaching the right number of audience with the lowest cost possible per reach. Buying of media space and other such activities will be handled by the media agency. Once this is all done all we ensure that your ad is played and the said number of reach has been covered

Why advertising in Isaiaruvi can increase your brand awareness?

Here are some reasons Isaiaruvi is a great platform for your Brand.

Isaiaruvi channel a pocket friendly medium for advertising:

The rate to advertise in Isaiaruvi is lowest among many other Tamil channels. Its popularity in the Tamil speaking audience makes advertising in Isaiaruvi a very effective medium for advertising. Hence it is the most budget and pocket friendly medium to advertise your brand.

Isaiaruvi is one of the most effective medium for advertising your brand:

Isaiaruvi is Leading music channel and its network has become a benchmark by becoming the medium that generates the most profit and sales. It has the vast range of Tamil music from classical to pop. Making Isaiaruvi the most watched music channel among the tamil speaking audience.

Hub of Tamil speaking audience:

Tamil audience have been a music loving lot and they prefer Isaiaruvi channel to get their daily dose of music from it. It will be an effective way to reach the best audience from all age group for Tamil speaking audience.

Advantages of advertising on Isaiaruvi

This feature of Isaiaruvi makes it more efficient for advertising platform:

  • Music of different genre covering interests of everyone are showcased on Isaiaruvi
  • Isaiaruvi has extensive viewership across all age groups
  • Isaiaruvi Advertising Rates are comparatively lower than other leading channels
  • Reach within premium audience who can be your prospective customers
  • Isaiaruvi Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

What will be the rates for advertising on Isaiaruvi?

You can contact our agency regarding the rates on advertising on Isaiaruvi, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Is agency necessary for advertising on Isaiaruvi?

Media agency can help you by guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by the media agency.    

Can I choose to advertise on a particular show on Isaiaruvi?

Yes you can choose a particular show, time (prime time, non prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising