Imayam TV

Advertising in Imayam TV

Advertisement on Imayam TV gives immense results. IMAYAM TV reaches 60 million people in Tamil Nadu. The shows are made to amuse the entire family. It has attracted a sizable following to its particularly targeted programmes. On Imayam TV; during the current popular show; an advertisement banner can be displayed.

Key Insights
ChannelGenre Entertainment Language Tamil

Advertising Options in Imayam TV

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on Imayam TV

Imayam TV is a famous Tamil language general entertainment, news and infotainment genre programs Indian television channel. Imayam TV has its headquarters in Chennai, Tamil Nadu, India. Imayam TV has wide range of popular general entertainment programs and serials some of which include comedy, family drama, reality shows, spiritual shows, fictional & non-fictional shows, regional and national news and many more that are preferred by Indian family audience and this has led to an increase in viewership of Imayam TV. This is what makes Imayam TV a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Imayam TV Advertisement Rates

If you decide to advertise on Imayam TV with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g if cost to advertise in Imayam TV  is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on Imayam TV will come to Rs.250 X 10 = Rs.2,500 approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the timeband and length of advertisement or size of creative and number of repetitions or type of the advertising campaign. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative.

List of some types of programs to advertise on Imayam TV

Imayam TV is famous for its unending popular entertainment programs genre in Tamil language that includes comedy, family drama, reality shows, news shows, spiritual shows, online e-commerce shows and many more. Some famous shows of the channel are mentioned below.

  • Broadcasted Shows: Morning Blessing Shows, Christian Spiritual shows – Prayer Of God, Hit Songs, Womens health tips, Telebuy, Comedy Time, Imayam Seithigal, Vivadha Arangam – LIVE and many more shows.

Types of advertisement on Imayam TV

Advertising in Imayam TV can be done both by playing ads during breaks as well as playing the content during the shows. Some of the popular ad forms are:-

  • Imayam TV Video Ads – Video Ads are telecasted during ad-breaks. Its calculated based on 10 seconds.
  • Imayam TV Aston Band – Horizontal line ad flashing on bottom side on screen branding while show is played
  • Imayam TV L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while show is played
  • Imayam TV Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated. It is a personalized solution for the brand for unique and creative advertising

How to advertise on Imayam TV?

  • Share your requirements for advertisement campaign on Imayam TV
  • Approach our efficient planners and executors.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Imayam TV
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Online media research for Imayam TV

It is recommended to do your personal research on the particular chosen channel and have a look at the content and the anchors/hosts before confirming with any agency. This will help you plan the right time slot on Imayam TV as the advertising rates vary accordingly.

Agency selection for advertising on Imayam TV

Media Agency plays an important role for advertisement in Imayam TV. As Excellent Publicity being a media agency we figure out that is Imayam TV a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same.

Why advertising in Imayam TV works?

The initiatives that Imayam TV took include the above steps that gave over the counter results as listing and higher ratings than any other platforms.

  • Premium Features: Imayam TV is famous for its unending popular Tamil language general entertainment shows, serials, news shows, comedy, reality shows, spiritual shows and wide range of programs genre that is broadcasted in India and preferred by premium family audience. Thus it becomes a popular recommended channel for an ad campaign.
  • Best Rates: Imayam TV offers cost effective rates compared to other news channels.
  • Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
  • Choice of Type & Time of ad campaign: Imayam TV offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.

What will be the rates for advertising on Imayam TV?

You can contact our agency regarding the rates of advertising on Imayam TV; we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

How many people will be able to see my ad on Imayam TV?

Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.

Can I choose to advertise on particular show on Imayam TV?

Yes you can choose a particular shows, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

Is agency necessary for advertising on Imayam TV?

Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising