Advertising in DD Punjabi

DD Punjabi is a state-possessed Punjabi language TV station, which began in 1998, and is delivered and broadcasted from Doordarshan Kendra Jalandhar in Indian Punjab. Various Punjabi watchers dwelling in various pieces of India watch the social projects broadcast on DD Punjabi with interest across the state and by various Punjabi watchers living in various pieces of India. Doordarshan Kendra, Jalandhar is the center of DD Punjabi creations. It is available on all DTH platforms and cable operators.

Why advertising in DD Punjabi works:

DD Punjabi being a popular movie channel on TV is the right channel to advertise your brand. How? Check out here:

• Viewers from all age groups:

  The popular regional entertainment channel comes with shows for every age group. The popular Punjabi singers engaging with the viewers during the breaks bring glamour to the overall content of the channel. Hence, people irrespective of their age can enjoy listening to music and watch your brand's advertisements wholeheartedly.

• The lowest rate, highest reach:

  DD Punjabi gives the highest reach at the lowest rates. It has the lowest advertisement rates in the music entertainment category. Being a popular and most-watched channel it has gained a lot of loyal viewers already. Your brand will undoubtedly reach a mass audience in such a case.

• A free-to-air 24-hour channel:

  As mentioned above, DD Punjabi is a free-to-air 24-hour channel and is available on all DTH providers. The channel gives the maximum reach a brand can get irrespective of geographical location or language barriers. People from all sides of the country can see an advertisement if broadcast on DD Punjabi.

Why advertise on DD Punjabi:

These features of DD Punjabi makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on DD Punjabi
• DD Punjabi has extensive viewership across all age groups
• DD Punjabi Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• DD Punjabi Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on DD Punjabi

These are the possible ad formats for advertising on the platform of DD Punjabi:

• DD Punjabi Video Ads:

  Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

• DD Punjabi Aston Bands:

  Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

• DD Punjabi Brand Integrations:

  This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on DD Punjabi:

On DD Punjabi different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on DD Punjabi as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://www.ddpunjabi.in/

How to select the right agency for advertising on DD Punjabi:

Media Agency plays an important role in the advertisement in DD Punjabi. As Excellent Publicity is a media agency we figure out that is DD Punjabi a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

To advertise on DD Punjabi you can follow the following steps:

• Share your requirements for advertisement on DD Punjabi
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on DD Punjabi.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on DD Punjabi

• Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs:

• Q1. What will be the rates for advertising on DD Punjabi?

  You can contact our agency regarding the rates on advertising on DD Punjabi, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

• Q2. How many people will be able to see my ad on DD Punjabi?

  Advertisement reach depends upon your campaign duration and your overall budget for the ad.

• Q3. Is agency necessary for advertising on DD Punjabi?

  Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

• Q4. How will I know if my ad was run on DD Punjabi?

  You will receive the Telecast Certificate from our end after the completion of the campaign.

• Q5. Can I choose to advertise on a particular show on Aaho Music?

  Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.