Advertisement on DD Bangla provides huge results. The area where DD Bangla broadcasts from are Kolkata, Shantiniketan and Jalpaiguri. Its content is in Bengali for news, entertainment, and music. To ensure it receives the most attention, an advertisement might be shown on DD Bangla during peak hours.
Advertising on DD Bangla
DD Bangla is an Indian Bengali-language allowed to-air TV slot possessed by state-claimed telecaster Doordarshan. It was previously known as DD-7 and DD National Kolkata. It broadcasts from Kolkata, Shantiniketan, and Jalpaiguri. Sent off on 9 August 1975, the organization's customizing comprises of dramas, infotainment series, news, and current undertakings, social projects, and movies in Bengali. It is accessible to 97.1% of the number of inhabitants in West Bengal on earthbound TV. Programs broadcast by the channel incorporate Bibaho Obhijan, Rongo Tamaasha, Eto Sur ar eto gaan, Madhyamik classes among others.
Why advertising in DD Bangla works:
DD Bangla makes for an excellent choice to advertise your product/service because of the following features it offers:
Being one of the most-watched channels in India, DD Bangla comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.
The shows broadcasted on DD Bangla come with contextual and contemporary content. With a wide range of shows from comedy shows like ‘Sahitya Sanskriti’ to ‘Bhjahorir Dhaba’ to ‘Aajker Ranna’, it covers historical, mythological, comedy, and various other genres. This means that a particular Advertisement if showcased can reach people from different backgrounds and age groups.
The channel has shows broadcasted from every genre. Kids, adults, and even old people are the viewers of DD Bangla. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers are ought to stick to their TV screens and hence can come across your brand advertisement at least once.
Why advertise on DD Bangla :
These features of DD Bangla make it more efficient for advertising platforms:
(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)
Ad Formats on DD Bangla
These are the possible ad formats for advertising on the platform of DD Bangla:
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
List of programmes to advertise on DD Bangla:
On DD Bangla different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on DD Bangla as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: http://www.ddbangla.gov.in/pages/show/YYQ=-program
Agency selection for advertising on DD Bangla
Media Agency plays an important role in advertisement in DD Bangla. As Excellent Publicity being a media agency we figure out that DD Bangla is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
Steps for advertising on DD Bangla
Proof of Execution for advertising on DD Bangla
Receive the Telecast Certificate from our end after the completion of the campaign.
Q1. What will be the rates for advertising on DD Bangla?
Q2. How many people will be able to see my ad on DD Bangla?
Q3. Is agency necessary for advertising on DD Bangla?
Q4. How will I know if my ad was run on DD Bangla?
Q5. Can I choose to advertise on a particular show on DD Bangla?
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.