Comedy Central

Advertising in Comedy Central

Advertisement on Comedy Central brings lot of results. Comedy Central is best known for delivering the best funny shows, stand-up comedies, adult level animation, sketch shows, etc. Brands can choose the Comedy Central show that their target audience watches and place their advertisement before, during, or after that show.

Key Insights
Entertainment ChannelGenre English Language

Advertising Options in Comedy Central

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on Comedy Central

Comedy Central is an American digital TV channel possessed by ViacomCBS through its homegrown organization division's MTV Entertainment Group unit, situated in Manhattan. The channel is equipped towards youthful grown-ups matured 18-34 and conveys satire programming as both unique, authorized, and partnered series, stand-up parody specials, and feature films. Comedy Central has extended universally with limited direct in Europe (counting the UK), India, Southeast Asia, Latin America, Australia, New Zealand, the Middle East, and Africa.

Why advertising in Comedy Central works:

Comedy Central makes for an excellent choice to advertise your product/service because of the following features it offers:

  • Growth in English movie viewership:

    Over the past year, people have been opting to watch more and more English movies and therefore don’t mind paying a little extra to have a thrilling experience. In such a case, Comedy Central is ought to grow more in the near future. Hence, it is undoubtedly the best choice for a brand to catch its audience’s attention.

  • Highly appealed and engaging channel

    The channel has shows broadcasted from every genre. Kids, adults, and

    even old people are the viewers of Comedy Central. It also has a rich choice

    of TV shows produced which leads to a high engagement rate. Due to the

    excellent collection, viewers are ought to stick to their TV screens and

    hence can come across your brand advertisement at least once.

  • Available in both HD and SD channels

    Colors Kannada is available in both HD and SD channels meaning everyone can enjoy the channel irrespective of their subscription plan. A brand is ought to catch the attention of people from all backgrounds.

Why advertise on Comedy Central:

These features of Comedy Central makes it more efficient for advertising platform:

  • Movies and shows of different genres covering the interests of everyone are showcased Comedy Central
  • Comedy Central has extensive viewership across all age groups
  • Comedy Central advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach
  • Comedy Central Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on Comedy Central

These are the possible ad formats for advertising on the platform of Comedy Central:

  • Comedy Central Video Ads:

    Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

  • Comedy Central Aston Bands:

    Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

  • Comedy Central Brand Integrations:

    This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Movies and Shows on Comedy Central

On Comedy Central different genres of movies and shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Comedy Central as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://www.cc.com/

Why Excellent Publicity for advertising on Comedy Central

Media Agency plays an important role for advertisement in Comedy Central. As Excellent Publicity is a media agency we figure out that it is Comedy Central a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would recommend advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agencies. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Comedy Central

  • Share your requirements for advertisement on Comedy Central
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Comedy Central.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Comedy Central advertisement proof

  • Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs

  • Q1. What will be the rates for advertising on Comedy Central?

    You can contact our agency regarding the rates on advertising on Comedy Central, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

  • Q2. How many people will be able to see my ad on Comedy Central?

    Advertisement reach depends upon your campaign duration and your overall budget for the ad.

  • Q3. Is agency necessary for advertising on Comedy Central?

    Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

  • Q4. How will I know if my ad was run on Comedy Central?

    You will receive the Telecast Certificate from our end after the completion of the campaign.

  • Q5. Can I choose to advertise a particular show on Comedy Central?

    Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising