Advertisement on Kolkata TV brings lot of views. It was created by Suman Chattopadhyay; an ex-member of the ABP. Kaustuv Ray; the CEO of RP Group; now owns it.Brands can choose the Kolkata TV show that their target audience watches and place their advertisement before; during; or after that show.
Kolkata TV is a 24-hour Bengali news channel launched by SST Media in2006. It is owned by Kaustuv Ray, Chairman of RP Group. Kolkata TV is a very well-known channel and has an extensive viewership all across Kolkata.
Excellent Publicity gives you the best rates compared in the market of advertising. Every channel determines its advertisement rates based on the time slots or bands. The rates are usually calculated using per sec of airtime to advertise in the channel, Airtime is the duration till when the advertisement will be on air.
If the cost mentioned to advertise in KOLKATA TV is Rs 46/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 46 X 10 = Rs 460.
Time slots or bands are usually segregated into two –
Prime Time: Programs taking place during the middle evening is considered the prime time or the peak time. The block of broadcast from 08:00 PM to 11:00 PM local time is considered the prime time.
Non Prime Time: Any hours excluding the prime hours are non prime hours. It comparatively has less number of viewers than in prime time.
These are the available ad formats for advertising on the platform of KOLKATA TV:
Video ads are one of the popular choices among our clients. As suggested these advertisements are played during the day or all through the day during the ad break. This is a very easy, effective and direct way to get the audience’s attention. The minimum ad duration to advertise your brand is 10 seconds.
Aston bands are a good way to reach out to the viewers by grabbing the attention of the viewer as they play either on the top or bottom of the screen while the content is being broadcast. It is popular and effective as it’s featured in the main screen with the programme being broadcast. The time duration is 10 seconds, the placement is either above or around the content that is being played.
One very good and efficient way to reach to the viewers in a flagship event or a show or a programme is by using this method of brand integration, this is a personalised solution for the brand with unique and creative advertisement. This is a special and customized media option which can be created as per your objective and advertisement budget.
· Your success is something we are very serious about and with our expertise as a media agency we will make sure that you get the best out of this, by choosing the best slot to reach the maximum target within your budget.
· The frequency and the time bands or timing of your advertisement is planned based on the product and the budget. We also give you a overall understanding to make sure that your brand and objective is projected in the right platform i.e. the channel for your advertisement.
· Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots are as unique as your advertisements, through the expertise we share we will recommend to advertise in prime time or non-prime time, thereby reaching the right number of audience with the lowest cost possible per reach.
· Once this is all done we ensure that your ad is played and the said number of reach has been covered. All other activities like buying of media space will be handled by the media agency.
Here are some reasons KOLKATA TV is a great platform for your Brand.
It is a very popular channel among the audience and can help your product reach its targeted audience. The rate to advertise in KOLKATA TV is very economical among many other channels. Hence it is the most budget and pocket friendly medium to advertise your brand.
KOLKATA TV is a leading channel and its network has become a benchmark by becoming the medium that generates the most profit and sales. Making KOLKATA TV the most watched channel among the audience.
It will be an effective way to reach the best audience from all age group. Audience have always loved the channel for their programs, and they prefer KOLKATA TV channel to get their daily dose of News.
This feature of KOLKATA TV makes it more efficient for advertising platform:
(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.
Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)
You can do that by contacting our agency regarding the rates on advertising on KOLKATA TV. We can guide you with the lowest possible advertising rates with maximum reach to the audience.
Media agency will help you handle buying media space and can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective).
Yes, you can choose a show time either prime time or non-prime time to run your ad. Contact our agency so we can guide you in what will work best for you.
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.