Business World

Advertising in Business World

Established in 1981, BW (Businessworld) stands as a revered and enduring business publication. Renowned for its comprehensive coverage, the magazine offers in-depth insights into the economy, finance, banking, industries, and entrepreneurial endeavors. Trusted by government officials and corporate leaders, it serves as an indispensable resource for informed decision-making.

Key Insights
Category Business & Management Circulation 184000 Frequency Fortnightly Language English

Advertising Options in Business World

Magazine Advertising

Magazine Advertising

  • Full page
  • Cover page
  • Double Spread

Advertising on Business World 

Business World, the nation's driving business paper addresses fifty years of expert monetary news-casting. Established in 1967 as Business Day, it is Southeast Asia's first day to day business paper. Business World thought about a norm of reasonableness, validity and respectability in the editorial world. Today, the business paper comes out Mondays through Fridays (with a Saturday select web-based version) with a public dissemination of 151,000 starting in 2016.

Why advertising in Business World can increase your brand awareness

Business World being a popular magazine among readers is the right channel to advertise your brand. How? Check out here

  • Caters to a specific audience

    Magazines are for the most part given month to month and the class of people who read them fluctuates as per the sort of the magazines. Hence, giving a specific set of audience to reach out to. A brand ought to catch the eye of its desired audience. Even the audience would be interested in the product/service the brand is offering.

  • Facilitates better communication

    Business World conveys a unique sort of content where the readers feel connected. Also the magazine focuses on strong subjects. In such a case, when the reader is already engrossed in the magazine, communication is definitely going to be for a brand. You can easily reach the perfect audience by conveying a desired message about your offering.

  • Grabs consumer's attention creatively

    Because of the great nature of paper, astounding printing, point by point figures, drawings, designs and great color blends, the notices have a lovelier and enduring effect. The prevalent paper utilized in Business World likewise makes it workable for the notices to be alluring.

  • Higher credibility

    Business World has a well-known and prominent reputation in the world of magazines. People trust it to be a reliable source of information and hence will definitely trust your brand too.

Benefits of advertising on Business World

These features of Business World makes it more efficient for advertising platform

  • Topics of different genres covering the interests of everyone are printed on Business World
  • Business World has extensive readership across all age groups
  • Business World Advertising Rates are comparatively lower than other leading magazines
  • Reach within the premium audience who can be your prospective customers
  • National reach
  • Business World has an incredible distribution method. To supplement your advertising with a voucher or flier you realize it will show up securely. Your extra special material is substantially more liable to be understood when it shows up with a confided neighborhood publication.

Formats for advertising on Business World

These are the possible ad formats for advertising on the platform of Business World

  • Special Ad Promotions

    Special ad promotions are basically a class with its own subcategories. A large number of brands with a similar interest group could all be displayed, making the rates reasonable and permitting each brand the opportunity to arrive at a colossal buyer crowd.

  • Classifieds

    Regularly found at the rear of magazines, classified ad space normally includes a couple of lines of text with contact data and a source of inspiration. A logo or little photo is incorporated as well.

  • Advertorials

    This sort of advertisement normally requires a whole page in the primary piece of a magazine. Most advertorials are written as a story with an eye-getting feature. Magazine readers will quite often float towards these promotions as they can be mistaken for part of the main substance.

  • Display Ads

    Display ads are the most effectively conspicuous of all magazine advertisements. They show items in an unmistakable manner alongside a few texts.

Why Excellent Publicity for advertising on Business World

Media Agency plays an important role in advertisement in Business World. As Excellent Publicity being a media agency we figure out that is Business World a good magazine for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is published and how much reach has been covered.

Steps for advertising on Business World

  • Share your requirements for advertisement on Business World
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Business World.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for magazine advertising across various magazines.
  • The ad rates differ depending on different magazines that are selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in magazine advertising is a CDR file for image creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-page within a bare minimum timeframe and achieve a grandstanding response.

Business World advertisement proof

  • Receive the Advertisement Proof from our end after the completion of the campaign.

FAQs

  • Q1. What will be the rates for advertising on Business World?

    You can contact our agency regarding the rates on advertising on Business World, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

  • Q2. How many people will be able to see my ad on Business World?

    Advertisement reach depends upon your campaign duration and your overall budget for the ad.

  • Q3. Is agency necessary for advertising on Business World?

    Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

  • Q4. How will I know if my ad was published on Business World?

    You will receive the Advertisement Proof from our end after the completion of the campaign.

Frequently Asked Questions (FAQs)

You should book your ad at least before a week to advertise on the front page.

Yes you can book for advertising for a whole year.

We email the e-copy of the newspaper on the day the advertisement has been published and when we send the invoice, we attach a copy of the magazine along with the invoice.

Depending upon your target audience you can choose your month to advertise. For example, holidays are good for consumer products ad and rest of the year for Business ads.

The magazine ad will be accessible for one print cycle. A magazine is published every month of the year. You can choose in which edition you want your advertisement to be published. The advertisement will remain in that particular magazine for that edition only indefinitely.

Reach out to our Media Expert for more details about Magazine Advertising