Business Today

Advertising in Business Today

Established in 1992, Business Today India provides a good understanding of business. A large reach to the affluent audience is assured with Business Today Advertising's 195K circulations. With approximately 1.8M readers, Business Today Advertising helps brands enhance their brand recall. Advertising in Business Today allows brands to promote a product, service, or seasonal offer.

Key Insights
Category Business & Management Circulation 338000 Frequency Fortnightly Language English

Advertising Options in Business Today

Magazine Advertising

Magazine Advertising

  • Full page
  • Cover page
  • Double Spread

Advertising on Business Today

Business Today is the biggest circled business fortnightly in India. It is the best report of the business geography of the recently changed India. As the rush of progress clears business, economy and society more than ever, Business Today has guaranteed that its readers have every one of the vital moves up to challenge tomorrow. It takes its readers more profoundly to give a total comprehension of the universe of business. Since its beginning in 1992, it has set an endless series of benchmarks in business detailing. It was quick to do genuine writing about administration speculations. And afterward once more, it is quick to bring an entirely different class of business news coverage more very close and more sharp.

Why advertising in Business Today can increase your brand awareness

Business Today being a popular magazine among readers is the right channel to advertise your brand. How? Check out here:

  • Caters to a specific audience:

    Magazines are for the most part given month to month and the class of people who read them fluctuates as per the sort of the magazines. Hence, giving a specific set of audience to reach out to. A brand ought to catch the eye of its desired audience. Even the audience would be interested in the product/service the brand is offering.

  • Facilitates better communication:

    Business Today conveys a unique sort of content where the readers feel connected. Also the magazine focuses on strong subjects. In such a case, when the reader is already engrossed in the magazine, communication is definitely going to be for a brand. You can easily reach the perfect audience by conveying a desired message about your offering.

  • Grabs consumer’s attention creatively:

    Because of the great nature of paper, astounding printing, point by point figures, drawings, designs and great color blends, the notices have a lovelier and enduring effect. The prevalent paper utilized in Business Today likewise makes it workable for the notices to be alluring.

  • Higher credibility:

    Business Today has a well-known and prominent reputation in the world of magazines. People trust it to be a reliable source of information and hence will definitely trust your brand too.

Benefits of advertising on Business Today:

These features of Business Today makes it more efficient for advertising platform:

  • Topics of different genres covering the interests of everyone are printed on Business Today
  • Business Today has extensive readership across all age groups
  • Business Today Advertising Rates are comparatively lower than other leading magazines
  • Reach within the premium audience who can be your prospective customers
  • National reach
  • Business Today has an incredible distribution method. To supplement your advertising with a voucher or flier you realize it will show up securely. Your extra special material is substantially more liable to be understood when it shows up with a confided neighborhood publication.

Formats for advertising on Business Today

These are the possible ad formats for advertising on the platform of Business Today:

  • Special Ad Promotions:

    Special ad promotions are basically a class with its own subcategories. A large number of brands with a similar interest group could all be displayed, making the rates reasonable and permitting each brand the opportunity to arrive at a colossal buyer crowd.

  • Classifieds:

    Regularly found at the rear of magazines, classified ad space normally includes a couple of lines of text with contact data and a source of inspiration. A logo or little photo is incorporated as well.

  • Advertorials:

    This sort of advertisement normally requires a whole page in the primary piece of a magazine. Most advertorials are written as a story with an eye-getting feature. Magazine readers will quite often float towards these promotions as they can be mistaken for part of the main substance.

  • Display Ads:

    Display ads are the most effectively conspicuous of all magazine advertisements. They show items in an unmistakable manner alongside a few texts.

Why Excellent Publicity for advertising on Business Today

Media Agency plays an important role in advertisement in Business Today. As Excellent Publicity being a media agency we figure out that is Business Today a good magazine for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is published and how much reach has been covered.

Steps for advertising on Business Today

  • Share your requirements for advertisement on Business Today
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Business Today.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for magazine advertising across various magazines.
  • The ad rates differ depending on different magazines that are selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in magazine advertising is a CDR file for image creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-page within a bare minimum timeframe and achieve a grandstanding response.

Business Today advertisement proof

  • Receive the Advertisement Proof from our end after the completion of the campaign.

FAQs:

  • Q1. What will be the rates for advertising on Business Today?

    You can contact our agency regarding the rates on advertising on Business Today, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

  • Q2. How many people will be able to see my ad on Business Today?

    Advertisement reach depends upon your campaign duration and your overall budget for the ad.

  • Q3. Is agency necessary for advertising on Business Today?

    Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

  • Q4. How will I know if my ad was published on Business Today?

    You will receive the Advertisement Proof from our end after the completion of the campaign.

Frequently Asked Questions (FAQs)

You should book your ad at least before a week to advertise on the front page.

Yes you can book for advertising for a whole year.

We email the e-copy of the newspaper on the day the advertisement has been published and when we send the invoice, we attach a copy of the magazine along with the invoice.

Depending upon your target audience you can choose your month to advertise. For example, holidays are good for consumer products ad and rest of the year for Business ads.

The magazine ad will be accessible for one print cycle. A magazine is published every month of the year. You can choose in which edition you want your advertisement to be published. The advertisement will remain in that particular magazine for that edition only indefinitely.

Reach out to our Media Expert for more details about Magazine Advertising