Benefits Of Advertising In The City of Nawabs: Lucknow

Lucknow is the capital city of the Indian state of Uttar Pradesh. It is the fourteenth-most populous city and the twelfth-most populous urban agglomeration of India. Lucknow has always been a multicultural city that flourished as a North Indian cultural and artistic hub, and the seat of power of Nawabs in the 18th and 19th centuries. Lucknow, along with Agra and Varanasi, is in the Uttar Pradesh Heritage Arc. The City of Nawabs is where any ardent traveller can enjoy a tryst with history, culture, shopping, fun, spirituality, food, leisure, and more.

Demographics of Lucknow

• According to the provisional report of the 2011 Census of India, Lucknow city had a population of 2,815,601
• The sex ratio in Lucknow city stood at 915 women per 1000 men
• The city has a total literacy level in 2011 of 84.72%

Most Popular areas of Lucknow

Bara Imambara, Chota Imambara, British Residency, Rumi Darwaza, Chattar Manzil, Dilkusha Kothi, Husainabad Clock Tower, Amrapali Water Park, Four Seasons Fun City Water Park, Aminabad Market, Hazratganj Market Chowk, Indira Gandhi Planetarium, Ambedkar Park, Nawab Wahid Ali Shah Zoological Garden, State Museum, Ram Manohar Lohiya Park, Gomti Riverfront Park, Janeshwar Mishra Park , Chandrika Devi Temple, Fun Republic Mall Jama Masjid, Constantia House, Satkhanda are some popular areas of Lucknow.

Television Advertising in Lucknow

The general entertainment, sports, news channels,devotion are the most watched. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.

Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids' channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.

Radio Advertising in Lucknow

Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.

All India Radio stations have been operational in Lucknow and other radio stations are:

Radio City 91.1 MHz, Red FM 93.5 MHz, Radio Mirchi 98.3 MHz, AIR FM Rainbow 100.7 MHz, Fever 104 FM 104.0 MHz, Gyan Vani 105.6 MHz (educational), AIR FM Vividh Bharti 101.6 MHz, CMS FM 90.4 MHz (educational), Mirchi Love 107.2 FM, BBDU FM 90.8 MHz (of Babu Banarsi Das University)

Newspaper Advertising in Lucknow

India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.

Some newspaper companies working and give online news services to the newsreaders including Amar Ujala, Dainik Jagran, Hindustan Times, The Times of India and Dainik Bhaskar. The Pioneer newspaper is headquartered in Lucknow. The country's first prime minister Jawaharlal Nehru founded The National Herald in the city.

Outdoor Advertising

Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. People who usually travel daily can be reached out through outdoor and transit media.

The most common outdoor advertising in Lucknow are:

1. Hoardings

2. Bus Shelters

3. Gantry Ads

4. Mall Media Ads

5. Glow Sign Board

6. Projection Screening

7. Metro Pillars

8. Pole Kicsks

Transit Advertising

Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas

Transit advertising that can be done are:

• Cab-branding advertising
•  Bus Advertising
• In-train advertising
• Metro Advertising
• Auto Branding