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Auto Branding

In the past few years, Auto Rickshaw Branding has seen a significant increase in its prominence across India

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Overview

In the past few years, Auto Rickshaw Branding has seen a significant increase in its prominence across India. Auto Rickshaws are widely spread across most tier 1, tier 2 and tier 3 cities of the country and their ability of being localised remains unmatched by most of the other transit mediums as autos can not only move around on the main roads and highways but also into the narrow lanes in every nook and cranny of the cities,where most other transit mediums may not be able to reach.

Why go for Auto Branding?

There can be a various reasons listed as to why Auto Branding can be the perfect choice for your brand. One very significant benefit of Auto Branding is its wide visibility and greater reach in comparison to various other mediums. Autos are able to reach every corner of the cities unlike buses and trains. On an average, per day an Auto Rickshaw travels 101 kms in Ahmedabad and 105 kms in Mumbai, making approximately 18 trips in a day. Thus, it can give a very widespread exposure to the brand. Unlike, trains and buses it doesn’t travel along the same fixed path and instead goes into different areas every day thereby providing an even greater visibility to the brand.

Moreover, Auto Rickshaw Advertising has proved to be one of the most feasible mediums having quite a high return on investment. It is one of the best ways to promote your brand throughout the city without creating a hole in your pocket.

Auto Rickshaws run throughout the day on roads and advertisements on autos are seen by all whether it is the pedestrians walking on roads, bikers or people in the automobiles passing by. It is a relatively newer and more innovative advertising mediums thus it is able to capture attention easily.

Beyond this another very important benefit of Auto advertising is the ready availability. At present there are close to 3.5 lakh auto rickshaws in Mumbai and 1.6 lakh autos in Ahmedabad thus there is no shortage of ad space when it comes to Auto Branding which means your campaigns can be executed without any delay.

Types of Auto Branding

When it comes to Auto Branding advertisers can choose from the following options according to their budget and their requirements-

  • Auto Hood Ads- In this, the ad covers the entire hood of the auto. Though it is relatively costlier than the other two options but it does have a greater impact than the others.
  • Auto Back Ads- These are stickers that are placed on the backs of the autos. They are smaller in size and thereby cheaper than auto hood ads.
  • Inside Auto- These are ads placed inside the auto, they have a smaller viewership as the only target the travellers, but they have a better recall rate than auto back ads as the travellers are exposed to the ad throughout the ride.

The Steps in Execution

  1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
  2. Plan the campaign with us: We will assist you in terms of choosing right locations, quantity of autos, the right branding type in terms auto banner and auto hood, to have a successful campaign on board.
  3. Receive the best quotes: We provide lowest assured rates with best services for Auto branding across India.
  4. Provide creative: Provide us with an attractive creative to show case your brand on autos after we share the creative dimensions. The acceptable format of creative in auto branding is CDR file. Once you share the creative it will be converted into jpeg format absolutely free of cost. We will share the converted creative with you for approval. After receiving your approval the creative will be send for printing. The printing material for auto banner is vinyl and printing material for auto hood is rexine.
  5. Execution: The installation process includes the pasting of auto banner or auto hood with one of your personnel to be present on site for smooth execution to follow.
  6. Go Live: See your brand moving on wheels within a bare minimum timeframe and achieve a grandstanding response.
  7. Receive proof of execution: Receive photographs of all the autos after the installation process is accomplished successfully.

Why hire Excellent Publicity for Auto Branding?

“The name says it all”

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services and accomplished advertising techniques to have remarkable auto advertising campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing.

So what are you waiting for, the best auto advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.