Raj TV

Advertising in Raj TV

Advertisement on Raj TV is very fruitful. Raj TV, an Indian general entertainment station broadcasting in Tamil. In Tamil, Rajtv rose to become the second-most watched channel. Raj Nexas, a digital and mobile entertainment platform, offers it. To ensure that an advertisement receives the most attention, it can be shown on Raj TV during peak hours.

Key Insights
Entertainment ChannelGenre Tamil Language

Advertising Options in Raj TV

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

The best advertising option for television – Raj TV

Raj TV is a Tamil language Indian general entertainment channel based in Chennai, India, which was launched on 14 October 1994. It is available through digital and mobile entertainment platform, Raj Nexas The channel features a variety of soap operas, game shows, newscasts, films and shows of general entertainment.

Rates for advertising in Raj TV

You will get the rate for advertising in Sky News in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sky News is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on R PLUS will come to Rs 300 X 10 = Rs 3,000.

Shows on Raj TV

Few popular TV shows of Raj TV are

  • Pengal Nerum
  • Koppiyam
  • Agada Vigadam
  • Ganga Yamuna Saraswati
  • Karunaman
  • Adhiparasa

Formats for advertising on Raj TV

These are the possible ad formats for advertising on Raj TV

  • Raj TV News Video Ads

    Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

  • Raj TV Aston Bands

    Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

  • Raj TV Brand Integrations

    This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Guide for advertising in Raj TV

  • Share your requirements for advertisement on Raj TV
  • Approach our efficient planners and executors and share your requirements for advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Raj TV
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Why Excellent Publicity for advertising on Raj TV

Media Agency plays an important role for advertisement in Raj TV. The rates that we offer is comparatively less and viewership and visibility is more. We as ad agency offer our audiences great offers in L Band, Video ads, Aston Band and more so your decision can never be wrong on adverting with us. Check here for more details www.excelentpublicity.com. The last step would be then to ensure your ad is played and how much reach has been covered.

Why advertising in Raj TV can increase your brand awareness?

The major initiatives that Raj TV took include the below steps that gave amazing results as listing Raj TV more ratings than any other platforms.

  • Stretching weekday fiction to Saturdays

    Keeping in mind that India is a country where majority of public enjoy once in a week holiday where unlike on Sundays, people don't go out much on weekdays.

  • Focus on storytelling

    The channel is mainly focused on storytelling, might sound clich.

    But in Raj TV they convey a unique storytelling where the viewer feels connected.

  • Setting the bar by virtue of story

    The bar set up for the story telling is very high. It is observed that channel has shut down shows even if it was giving good results in terms of ratings but were not having enough stem left in the storyline.

Advantages of advertising on Raj TV

  • Raj TV has extensive viewership across all age groups
  • Rates are comparatively lower than other leading channels
  • Reach within premium audience who can be your prospective customers
  • National reach
  • Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time

FAQs

Q1. What will be the rates for advertising on Raj TV?

  • You can contact our agency regarding the rates on advertising on Raj TV, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on Raj TV?

  • Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on Raj TV?

  • Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising