Advertisement on DD Odia is very successful. Serials; cultural programmes; infotainment programmes; etc. are all broadcast on DD Odia. The majority of its programmes are made in Bhubaneshwar. Brands can choose the DD Odia show that their target audience watches and place their advertisement before; during; or after that show.
DD Odia is a satellite station broadcasting in Odia, sent off in 1994. DD Odia communicates serials, social projects, infotainment programs, news, current undertakings, and so forth A large portion of its projects are delivered at Doordarshan Kendras of Bhubaneshwar, Sambalpur, and Bhawanipatna. While the week after week transmission hours for the earthbound station with satellite help are 37 hours and 30 min, for the satellite (DD-6-Odia) it is 168 hours. DD Odia gets around 29% of the Total Market share in India. It comes to practically 23% of the all out populace in India.
DD Odia being a popular movie channel on TV is the right channel to advertise your brand. How? Check out here:
The channel has TV Shows conveyed from every sort of genre. Kids, adults, and shockingly older people are the viewers of DD Odia. An advertisement will most certainly interface with the best number of people.
Shows starting from mythological, musical, and drama genres are the main concepts on the channel.
Recollecting that India is a country where a larger part of the public appreciates going out once in seven days specially on Sundays. DD Odia has expanded its shows from non-weekend days and began broadcasting shows on Saturday as well. It demonstrated a colossal accomplishment for DD Odia, expanding the normal viewership numbers and consequently has broadened the workday advertisement schedule.
These features of DD Odia makes it more efficient for advertising platform:
(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)
These are the possible ad formats for advertising on the platform of DD Odia:
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
On DD Odia different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on DD Odia as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: http://www.ddkbbsr.gov.in/
Media Agency plays an important role in advertisement in DD Odia. As Excellent Publicity being a media agency we figure out that is DD Odia a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
You can contact our agency regarding the rates on advertising on DD Odia, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Advertisement reach depends upon your campaign duration and your overall budget for the ad.
Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.
You will receive the Telecast Certificate from our end after the completion of the campaign.
Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.