Advertising in &pictures

Advertisement on &pictures is of the best use. It is the first channel for Zee Enterprises under a brand names '&'. It basically streams popular Hindi and English movies. Advertisements upto 30 seconds can be played between popular shows of &pictures.

Key Insights
ChannelGenre Movies Language Hindi

Advertising Options in &pictures

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on & Pictures

& Pictures is a recognized Hindi language movie channel from Zee Entertainment Enterprises that was launched in India since January, 2013. It is one of the first channel of ZEEL under the brand & . & Pictures attracts all the family audience due to its unending list of Hindi premier hit movies that are played back-to-back throughout the weekdays and weekends. This makes & Pictures one of the best choices for a TV advertising campaign as it is watched by all members of family and has a national reach. & Pictures also is available in SD & HD resolution where & Pictures HD has seen a steady growth in its popularity and viewership.

& Pictures Advertisement Rates

If you decide to advertise on & Pictures with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g if cost to advertise in & Pictures  is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on & Pictures will come to Rs.250 X 10 = Rs.2,500 approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the timeband and length of advertisement or size of creative and number of repetitions or the type of advertisement campaign. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative.

List of some programs to advertise on & Pictures

& Pictures is famous for its unending back-to-back Hindi premier hits movies list which are watched by all members of the family. Some famous movies played on this channel are Chennai Express, Ra.One, and many more. & Pictures keeps updating its collection and maintains a top trending record.

Types of advertisement on & Pictures

Advertising in & Pictures can be done both by playing ads during breaks as well as playing the content during the shows or movies. Some of the popular ad forms are:-

  • & Pictures Video Ads – Video Ads are telecasted during ad-breaks. Its calculated based on 10 seconds.
  • & Pictures Aston Band – Horizontal line ad flashing on bottom side on screen branding while show is played
  • & Pictures L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while show is played
  • & Pictures Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated. It is a personalized solution for the brand for unique and creative advertising

How to advertise on & Pictures?

  • Share your requirements for advertisement campaign on & Pictures
  • Approach our efficient planners and executors.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on & Pictures
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Agency selection for advertising on & Pictures

Media Agency plays an important role for advertisement in & Pictures. As Excellent Publicity being a media agency we figure out that is & Pictures a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same (Log report & Telecast Certificate) at the end of campaign.

Similar & Pictures Channels

& Pictures HD:  & Pictures HD is the fastest growing channel in terms of popularity as per the current requirements of the masses for a higher resolution. With non-stop Hindi entertainment hit movies & Pictures HD channel has become the favorite and thus it’s highly recommended to carry out TV advertising campaign on & Pictures HD.

Why advertising in & Pictures works?

The initiatives that & Pictures took include the above steps that gave over the counter results as listing & Pictures more ratings than any other platforms.

  • Appeal to entire Indian family audience:

    & Pictures channel and its most watched Hindi movies are appreciated by all members of the family and have no age limit. Being a member of & Family of channels and owned by Zee Entertainment Enterprises this gives it a national reach and premium family audience and makes it one of the best entertainment channels as per Indian taste.

  • Wide range and an unending list of Popular hit movies:

    & Pictures has ever since kept it mind the entertainment choice of the Indian family audience and with its updated list and unending collection of Hit Hindi movies that are played regularly has always proved for its success and thus maintains a steady growth in viewership. This makes & Pictures a recommended channel for an advertisement campaign.

Why advertise on & Pictures

This feature of & Pictures makes it more efficient for advertising platform:

  • Shows of different genre covering interests of everyone are showcased on & Pictures
  • & Pictures has extensive viewership across all age groups
  • & Pictures Advertising Rates are comparatively lower than other leading channels
  • Reach within premium audience who can be your prospective customers
  • National reach
  • & Pictures Advertisement options for prime time / days and non-prime time / days shows.


  • Q1. What will be the rates for advertising on & Pictures?

    You can contact our agency regarding the rates of advertising on & Pictures, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

  • Q2. How many people will be able to see my ad on & Pictures?

    Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.

  • Q3. Can I choose to advertise on particular show or during particular time on & Pictures?

    Yes you can choose a particular shows / time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising