Mirror Now

Advertising in Mirror Now

Advertisement on Mirror Now has a huge potential. The Times Group owns the English-language news channel Mirror Now; which is broadcast throughout India. As MagicBricks Now; a news channel with a focus on real estate news and information. Between popular shows on Mirror Now; 30-second advertisements may be played.

Key Insights
ChannelGenre Current Affairs Language English

Advertising Options in Mirror Now

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on Mirror Now

Mirror Now is an Indian, English Language news channel owned by the Times Group. It first launched as MagicBricks Now, a news channel with a focus on real estate news and information. Mirror now has an extensive viewership and it can help your brand create a long lasting impression.

Advertising Rates on Mirror Now

Time slots in the channel determine the advertisement rates. Airtime is used to calculate the rates to advertise in the channel, by per second of airtime. Excellent Publicity will get you the best possible rates for your brand.  If the cost mentioned to advertise in Neo Prime is Rs 542/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 542 X 10 = Rs 5420.

Time slots are usually segregated into two –

Prime Time: Programs taking place during the middle evening is considered the prime time or the peak time. The block of broadcast from 08:00 PM to 11:00 PM local time is considered the prime time.

Non Prime Time: Any hours excluding the prime hours are non prime hours. It comparatively has less number of viewers than in prime time

Shows on Mirror Now

Mirror Now is a famous channel and covers news from current affairs to Bollywood news. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement as per your target group and budget. The advertising rate would differ as per different programs and time slots.

  • India This Morning
  • The News
  • Speed News Now
  • Reporter Live
  • Nation Now
  • Newsroom Live
  • The Urban Debate
  • The last Word
  • News Overnight

Formats for advertising on Mirror Now

This are the possible ad formats for advertising on the platform of Mirror Now:

Mirror Now Brand Integrations:

This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Mirror Now Aston Bands:

Aston band can directly reach the audience while they are watching the show; they are bands that appear at the bottom of the screen. The duration per exposure is 10 seconds in Aston bands.

Mirror Now Video Ads:

Video Ad gives you a great space to showcase your brand as video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

Steps for advertising on Mirror Now

  • Share your requirements for advertisement on Mirror Now
  • Approach our efficient planners and executors and share your requirements for advertising campaign.
  • Plan the advertising campaign with us.
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Mirror Now.
  • Receive the best quotes with Excellent Publicity.
  • We provide lowest assured rates with best services for television advertising across various channels. 
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Why Excellent Publicity for advertising on Mirror Now

Our role as a media agency is very crucial and an important role for advertisement in Mirror Now. We evaluate and assess if your product, brand and its objectives are good for the said channel. Once that is accepted we plan the frequency and timing of the advertisement with the right price. Then making objective and pricing determine the scheduling of your Ad.  We help in recommending if to advertise during the prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Variables like buying media space and others would be handled by the media agency. Finally we ensure that your ad is played and how much reach has been covered.

Why advertising on Mirror Now is different?

The major initiatives that Mirror Now took include the above steps that gave amazing results as listing Mirror Now more ratings than any other platforms.

Mirror Now has variety of audience

Mirror Now covers not only national but international news as well. It attracts huge audience nation-wide. Hence advertising on Mirror Now is the most effective and help you reach huge audience.

Showcase your brand with lowest rates:

Mirror Now channel’s rates are lowest compared to many other channels. It has huge audience and your brand can reach them with lowest cost rates compared to other channel. Hence it is a pocket friendly medium to advertise your brand.

Choose specific shows:

Mirror Now gives an advantage of reaching its audience with specific shows. This would be of great advantage for your brand as you can specifically target audience with specific shows.

Benefits of advertising on Mirror Now

This feature of Mirror Now makes it more efficient for advertising platform:

  • Mirror Now Advertising Rates are comparatively lower than other leading channels
  • Mirror Now has extensive viewership
  • Reach within premium audience who can be your prospective customers
  • Mirror Now Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

What will be the rates for advertising on Mirror Now?

You can contact our agency regarding the rates on advertising on Mirror Now, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Is agency necessary for advertising on Mirror Now?

Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising