News Nation

Advertising in News Nation

Key Insights
ChannelGenre Current Affairs Language Hindi

Advertising Options in News Nation

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

L Band

L Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

The best advertising option for television -About News Nation

News Nation channel was launched in February 2013. It carries news on issues in fields like politics, crime, corruption, cricket and Bollywood. It also covers national as well as international news. It has an extensive viewership base.

Advertising Rates on News Nation

Get the lowest possible rates with our agency – Excellent publicity. The rates to advertise on News Nation are Rs 3450 Aston band per day. The advertising rates at News Nation vary according to the time slot. Time slots are segregated into two –

Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening.

Non Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time

Serials on News Nation

News Nation is a 24-hour news channel. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on as per your target group and budget. The advertising rate would differ as per different programs and time slots.

 

  • Khalnayak
  • News Special
  • Rochak Romanchak
  • Rahasya
  • Desh Ki behas
  • Lakh take ki Baat

Formats for advertising on News Nation

  • News Nation Video Ads:

Video Ad gives you a great space to showcase your brand as video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

  • News Nation Aston Bands:

Aston band can directly reach audience while they are watching the show they are bands that appear in the bottom of the screen. The duration per exposure is 10 seconds in Aston bands.

  • News Nation Brand Integrations:

This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Guide for advertising in News Nation

  • Share your requirements for advertisement on News Nation
  • Approach our efficient planners and executors and share your requirements for advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on News Nation.
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels. 
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

How to select the right agency for advertising on News Nation

Our role as a media agency is very crucial and important role for advertisement in News Nation. We evaluate and assess if your product, brand and it’s objectives is good for the said channel. Once that is accepted we plan the frequency and timing of the advertisement with the right price. Than making objective and pricing determine the scheduling of your Ad.  We help in recommending if to advertise during the prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Variables like buying media space and others would be handled by the media agency. Finally we ensure that your ad is played and how much reach has been covered.

Why advertising in News Nation works?

The major initiatives that News Nation took include the above steps that gave amazing results as listing News Nation more ratings than any other platforms.

  • News Nation is most viewed channel

News Nation keeps its audience updated with current affairs and news. It attracts huge audience nation-wide. Hence advertising on News Nation is the most effective and help you reach huge audience.

  • Showcase your brand with lowest rates:

News Nation channel’s rates are lowest compared to many other channels. It has huge audience and your brand can reach them with lowest cost rates compared to other channel. Hence it is a pocket friendly medium to advertise your brand.

  • Choose specific shows:

News Nation gives an advantage of reaching its audience with specific shows. This would be of great advantage for your brand as you can specifically target audience with specific shows.

Advantages of advertising on News Nation

This feature of News Nation makes it more efficient for advertising platform:

  • News Nation Advertising Rates are comparatively lower than other leading music channels
  • News Nation has extensive viewership across all age groups
  • News Nation Advertising Rates are comparatively lower than other leading channels
  • Reach within premium audience who can be your prospective customers
  • News Nation Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

  • National reach 

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising