Kalkii TV

Advertising in Kalkii TV

Advertisement on Kalkii TV is holding great records. One of India's fastest-growing domestic entertainment channels; Kalki TV; airs truly original programming across a range of genres. Brands can determine what show their audience watches on Kalkii TV and place their advertisement before; during; or after that show.

Key Insights
ChannelGenre Entertainment Language Kannada

Advertising Options in Kalkii TV

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on Kalkii TV

Kalkii TV is a Tamil-language 24/7 news television channel, owned by Kalkii TV Group Asia Limited. It broadcasts news, discussion, documentary and infotainment programmes.

Rates for advertising in Kalkii TV

Get the lowest possible rates with our agency – Excellent publicity. The mentioned rates are for per second of airtime. So e.g if the cost to advertise in Kalkii is mentioned as Rs 13/sec and your ad is 10 sec long, the cost for playing your ad once on Kalkii will come to Rs 13 * 10 = Rs 130. The advertising rates at Kalkii vary according to the time slot. Time slots are segregated into two –

Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening.

Non Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time

Shows on Kalkii TV

Kalkii TV is a famous channel and covers news from current affairs to Bollywood news. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement as per your target group and budget. The advertising rate would differ as per different programs and time slots.

Formats for advertising on Kalkii TV

This are the possible ad formats for advertising on the platform of Kalkii TV:

  • Kalkii TV Brand Integrations:

This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

  • Kalkii TV Aston Bands:

Aston band can directly reach the audience while they are watching the show; they are bands that appear at the bottom of the screen. The duration per exposure is 10 seconds in Aston bands.

  • Kalkii TV Video Ads:

Video Ad gives you a great space to showcase your brand as video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

Guide for advertising in Kalkii TV

  • Share your requirements for advertisement on Kalkii TV
  • Approach our efficient planners and executors and share your requirements for the advertising campaign.
  • Plan the advertising campaign with us.
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Kalkii TV.
  • Receive the best quotes with Excellent Publicity.
  • We provide lowest assured rates with best services for television advertising across various channels. 
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Why Excellent Publicity for advertising on Kalkii TV

Our role as a media agency is very crucial and important role for advertisement in Kalkii TV. We evaluate and assess if your product, brand and its objectives are good for the said channel. Once that is accepted we plan the frequency and timing of the advertisement with the right price. Then making objective and pricing determine the scheduling of your Ad.  We help in recommending if to advertise during the prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Variables like buying media space and others would be handled by the media agency. Finally we ensure that your ad is played and how much reach has been covered.

Is agency necessary for advertising on KalkiiTV?

Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

Why advertising in Kalkii TV can increase your brand awareness?

The major initiatives that Kalkii TV took include the above steps that gave amazing results as listing Kalkii TV more ratings than any other platforms.

  • Kalkii TV has variety of audience

Kalkii TV covers all types of news from Current affairs to Bollywood news. It attracts a huge audience nation-wide. Hence advertising on Kalkii TV is the most effective and helps you reach a huge audience.


  • Showcase your brand with lowest rates:

Kalkii TV channel’s rates are lowest compared to many other channels. It has a huge audience and your brand can reach them with lowest cost rates compared to other channels. Hence it is a pocket friendly medium to advertise your brand.

  • Choose specific shows:

Kalkii TV gives an advantage of reaching its audience with specific shows. This would be of great advantage for your brand as you can specifically target an audience with specific shows.

Benefits of advertising on Kalkii TV

This feature of Kalkii TV makes it more efficient for advertising platform:

  • Kalkii TV Advertising Rates are comparatively lower than other leading channels
  • Kalkii TV has extensive viewership
  • Reach within premium audience who can be your prospective customers
  • Kalkii TV Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

  • National reach 

What will be the rates for advertising on KalkiiTV?

You can contact our agency regarding the rates on advertising on Kalkii TV, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising