News18 Oriya

Advertising in News18 Oriya

Advertisement on News18 Oriya has a lot of benefits. An unique news channel, News18 Oriya covers national and international news. The channel also features engaging and educational subject-specific special series and debates centred on current events. On News18 Oriya, during the current popular show, an advertisement banner can be displayed.

Key Insights
ChannelGenre Current Affairs Language Odia

Advertising Options in News18 Oriya

Aston Band

Aston Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

L Band

L Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Logo Bug

Logo Bug

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on News18 Oriya

News18 Oriya is an Oriya news channel. It is claimed by Network 18, which sent off on May 4, 2015. Its slogan is 'News is Life'. ETV News Oriya is a part of the ETV News Network, one of the biggest satellite TV stations in India. ETV News Oriya is the tenth territorial news channel of the ETV News Network in India. Nilambur Rath was the channel's first proofreader. News18 Oriya is a well-known platform to advertise for a brand that is attempting to contact countless premium clients inside specific geology in a modest manner.

Why advertising in News18 Oriya can increase your brand awareness

News18 Oriya makes for an excellent choice to advertise your product/service because of the following features it offers

  • Lowest price among other Oriya News channels

    News18 Oriya has the lowest rates compared to other news channels when it comes to Advertisements. One should definitely choose News18 Oriya if he wants a good reach and frequency at minimal prices.

  • More creative freedom

    News18 Oriya gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, News18 Oriya allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on News18 Oriya

These features of News18 Oriya makes it more efficient for advertising platform:

  • Shows of different genres covering the interests of everyone are showcased on News18 Oriya
  • News18 Oriya has extensive viewership across all age groups
  • News18 Oriya Advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach
  • News18 Oriya Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time

Ad Formats on News18 Oriya

These are the possible ad formats for advertising on the platform of News18 Oriya:

  • News18 Oriya Video Ads

    Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

  • News18 Oriya Aston Bands

    Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

  • News18 Oriya Brand Integrations

    This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on News18 Oriya

On News18 Oriya, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on News18 Oriya as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://odia.news18.com/

How to select the right agency for advertising on News18 Oriya

Media Agency plays an important role in an advertisement in News18 Oriya. As Excellent Publicity being a media agency we figure out that News18 Oriya is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on News18 Oriya

  • Share your requirements for advertisement on News18 Oriya
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on News18 Oriya.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

News18 Oriya advertisement proof

  • Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs

Q1. What will be the rates for advertising on News18 Oriya?

  • You can contact our agency regarding the rates on advertising on News18 Oriya, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on News18 Oriya?

  • Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on News18 Oriya?

  • Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on News18 Oriya?

  • You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on News18 Oriya?

  • Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising