Advertisement on IBC 24 is very fruitful. IBC24 has won a particular place in the hearts of viewers and is a major news channel in MP and Chhattisgarh. During the airing popular show, an advertisement banner can be displayed on IBC 24.
Indian Broadcast Channel 24 (IBC24) (formerly Zee 24 Ghante Chhattisgarh) is a 24x7 Hindi language news & current affairs TV channel in India. IBC 24 channel was launched since 2008 and is owned by S.B Multimedia Pvt. Ltd. It separated from Zee in 2013. IBC 24 focuses more on regional news of Chhattisgarh and Madhya Pradesh regions of India and only certain national News. IBC 24 channel recently claims a spike in its viewership and popularity even on its social media pages and has received a good response from premium viewers because of the best quality updated news with truth and speed delivered to their viewers and public at large. It has wide range of programs those appeals to all members in the family. This is what makes IBC 24 a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.
If you decide to advertise on IBC 24 with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g. If cost to advertise in IBC 24 is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on IBC 24 will come to Rs.250 X 10 = Rs.2,500 approx. or up to few lakhs approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the time band and length of advertisement or size of creative and number of repetitions and based on the type of advertisement campaign on IBC 24. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative to know more.
IBC 24 is newly emerged and successful Hindi language 24/7 news and current affairs channel which has a wide geographical reach. IBC 24 is famous as it keeps updating its show content with the latest exclusive trending regional and certain national and certain international news, Breaking Top News countdown, socio-economic and political current affairs, Live sports news and much more. All this has led to an increase in its followers on social media too.
Advertising in IBC 24 can be done both by playing ads during breaks as well as playing the content during the news shows. Some of the popular ad forms are:-
Media Agency plays an important role for advertisement in IBC 24. As Excellent Publicity being a media agency we figure out that is IBC 24 a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same (Log reports & Telecast Certificate) at the end of campaign.
It is recommended to do your personal research for details on the particular chosen channel and have a look at the content and shows and their hosts before confirming with any agency. This will help you plan the right time slot on IBC 24 as the advertising rates vary as per many factors accordingly.
The initiatives that IBC 24 took include the above and below steps that gave over the counter results as listing IBC 24 more ratings than any other platforms.
You can contact our agency regarding the rates of advertising on IBC 24; we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.
Yes you can choose a particular shows / time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.
Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.