BBC World News

Advertising in BBC World News

Advertisement on Bbc World News is very fruitful. BBC world is one of most the renowned platform for major world news from various and popular countries. It serves quality content to people. Brands can identify what show does their audience watch on BBC World News and place their advertisement before, during or after that show.

Key Insights
Current Affairs ChannelGenre English Language

Advertising Options in BBC World News

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on BBC World News

BBC World News is international pay television 24x7 English language news & current affairs channel in India owned by BBC Global News Ltd. (BBC) and is broadcasted worldwide. The BBC is a public corporation of the UK government's Department for Digital, Culture, Media and Sport. BBC World News is launched since 1995. BBC World News provides updates for International News. BBC World News channel recently claims a spike in its viewership and popularity even on its social media pages and has received a good response from premium viewers because of the best quality updated news and events with truth and speed delivered to their viewers and public at large. It has wide range of programs those appeals to all members in the family. This is what makes BBC World News a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

BBC World News Advertisement Rates

If you decide to advertise on BBC World News with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g. If cost to advertise in BBC World News is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on BBC World News will come to Rs.250 X 10 = Rs.2,500 approx. or up to few lakhs approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the time band and length of advertisement or size of creative and number of repetitions and based on the type of advertisement campaign on BBC World News. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative to know more.

List of some types of shows on BBC World News

BBC World News is famous and successful English language 24/7 news and current affairs channel which has a wide geographical reach. BBC World News is famous as it keeps updating its show content with the latest exclusive trending International news, Breaking Top News countdown, international socio-economic and political current affairs, World business report and much more all hosted by famous anchors. All this has led to an increase in its followers on social media too.

Types of advertisement on BBC World News

Advertising in BBC World News can be done both by playing ads during breaks as well as playing the content during the news shows. Some of the popular ad forms are:-

  • BBC World News Video Ads – Video Ads are telecasted during ad-breaks also known as FCT. Its calculated based on 10 seconds.
  • BBC World News Aston Band – Horizontal line ad flashing on bottom side on screen branding while news show is played.
  • BBC World News L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while news show is played.
  • BBC World News Scroller Ads – Ad scrolling from one end of screen to the other while news show is displayed.
  • BBC World News Laptop Branding – A sticker of your brand on the Laptop displayed during the news shows.
  • BBC World News Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated and as per channels / shows. It is a personalized solution for the brand for unique and creative advertising

How to advertise on BBC World News?

  • Share your requirements for advertisement campaign on BBC World News.
  • Approach our efficient planners and executors.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on BBC World News.
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Online media research for BBC World News

It is recommended to do your personal research on the particular chosen channel and have a look at the content and the anchors before confirming with any agency. This will help you plan the right time slot on BBC World News as the advertising rates vary accordingly.

Agency selection for advertising on BBC World News

Media Agency plays an important role for advertisement in BBC World News. As Excellent Publicity being a media agency we figure out that is BBC World News a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same (Log reports & Telecast Certificate) at the end of campaign.

Why advertising in BBC World News?

The initiatives that BBC World News took include the above and below steps that gave over the counter results as listing BBC World News more ratings than any other platforms.

  • Premium Features: BBC World News keeps on updating itself with top trending International news, World business reports, current affairs, politics, weather, sports and many more for the premium English speaking audience. It also interacts with them on social media pages and brings out facts to light. Thus it becomes a popular recommended channel for an ad campaign.
  • Best Rates: BBC World News offers cost effective rates compared to other news channels.
  • Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
  • Choice of Type & Time of ad campaign: BBC World News offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.

FAQs

  • What will be the rates for advertising on BBC World News?

    You can contact our agency regarding the rates of advertising on BBC World News; we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

  • How many people will be able to see my ad on BBC World News?

    Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.

  • Can I choose to advertise on particular show or during particular time on BBC World News?

    Yes you can choose a particular shows / time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

  • Is agency necessary for advertising on BBC World News?

    Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising