Advertisement on BBC World is of the best use. BBC world is one of the most renowned platform for major world news from various and popular countries. It serves quality content for people. Advertisements upto 30 seconds can be played between popular shows of BBC World.
BBC World News is a worldwide English-language pay-tv company, worked under the BBC Global News Limited section of the BBC, which is a public organization of the UK governance Department for Digital, Culture, Media, and Sport. The channel was sent off on 11 March 1991 as BBC World Service Television outside Europe, its name was changed to BBC World on 16 January 1995 and to BBC World News on 21 April 2008. BBC World News has won various prestigious awards like the Best International News Channel at the Association for International Broadcasting Awards in November 2006, Peabody Award in 2007 for White Horse Village and one more in 2009 for Where Giving Life is a Death Sentence.
BBC World makes for an excellent choice to advertise your product/service because of the following features it offers:
With more than 121 million viewers weekly, BBC World is an ideal channel to advertise a product. A majority of English-speaking audiences opt for BBC World to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.
Recollecting that India is a country where a larger part of the public appreciates going out once in seven days specially on Sundays. BBC World has expanded its shows from non-weekend days and began broadcasting shows on Saturday as well. It demonstrated a colossal accomplishment for BBC World, expanding the normal viewership numbers and consequently has broadened the workday advertisement schedule.
BBC World gives advertisers the freedom to advertise their products between breaks and shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, BBC World allows to reach the right audience without worrying about the audience flipping the channel.
These features of BBC World makes it more efficient for advertising platform:
(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)
These are the possible ad formats for advertising on the platform of BBC World:
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
On BBC World, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on BBC World as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: https://www.bbc.com/news/world_radio_and_tv
Media Agency plays an important role in an advertisement in BBC World. As Excellent Publicity being a media agency we figure out that is BBC World a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
You can contact our agency regarding the rates on advertising on BBC World, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Advertisement reach depends upon your campaign duration and your overall budget for the ad.
Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.
You will receive the Telecast Certificate from our end after the completion of the campaign.
Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.