Ad Spends Trend for Food Sector
Jan-Dec: 2023, 2024
In Jan-Dec 2024, the Food Sector saw a 21% growth in radio ad spends and a 15% rise in digital advertising, while print remained stable with a 3% increase.Television saw a marginal decline of 5% compared to 2023.
Preferred Media for Advertising in the Food Sector
Jan-Dec: 2023, 2024
In 2024, Digital dominated Food Sector advertising with over 50% of the total spends, driven by high volumes on platforms like Facebook and YouTube. Print remained a strong performer, contributing 30%, while Radio showed consistent year-on-year growth.
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FAQs
Ad budgets can range from 8–20% of annual revenue, depending on scale, product lifecycle, and campaign goals.
Digital and print are top performers, while radio and TV remain key for mass reach and recall.
It allows hyper-targeted reach, real-time campaign optimization, influencer partnerships, and strong ROI tracking.
Yes especially for regional reach, festive campaigns, and product launches in local markets.
Ad volumes typically peak between February and May, aligning with seasonal demand and promotions.
Cutting through clutter, maintaining brand consistency, and adapting to evolving consumer tastes are top challenges.