Due to its extensive network of digital out-of-home (DOOH) in the most premium areas of Mumbai, RoshanSpace has made an opportunity to make widely known fintech brands like ConvIn, FinBox, and Zoho more visible and will turn key urban spaces into dynamic storytellers. The campaign also accessed thousands of delegates and business professionals traversing the busiest business routes in the city with strategic positions along the Santacruz-Chembur Link Road (SCLR), Western Express Highway (WEH), and the entry to G Block, Bandra Kurla Complex (BKC).
RoshanSpace enabled cutting through digital clutter with its high-impact formats, premium digital screens, and experiential DOOH innovations, achieving visibility, credibility, and engagement to an uncommon degree among decision-makers and leaders in the industry.
In the initiative, Junaid Shaikh, the Managing Director of RoshanSpace Brandcom, remarked that with the strategic placement of DOOH, media campaigns become story telling platforms. At GFF 2025, our ProDigi Network showed that we can make the fintech brands have meaningful relationships with audiences with a big city presence.
The ProDigi DOOH Network is the pioneer of the transformation of the OOH in India by integrating technology, information and design, it is celebrating the convergence of FinTech, AI, and Digital Out-of-Home and redefining how brands connect with audiences in one of the most vibrant financial centres in the world.
Advantages of OOH advertising:
Enhanced visuals
Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick with one's memory. Hence, this helps in enhancing the brand recall value.
Effective storytelling
Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.
Increased footfall and sales
Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.
Extended viewing range
Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.
If you want to create innovative OOH advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.