OpenAI goes big in India with first ever OOH campaign featuring ChatGPT prompts

OpenAI has also rolled out its initial Out-Of-Home (OOH) advertising campaign in India, where ChatGPT prompts are displayed prominently across such big cities as Mumbai, Delhi, Bengaluru, Chennai, and Jaipur. The initiative is a major milestone in the India-first efforts of OpenAI, and its campaign applies straightforward, relatable prompts to illustrate the practicality of the chatbot AI on a daily basis.

An example of this is the billboards in Mumbai Juhu that say, Create a meal plan that reaches 100 g of protein per day. And a grocery list under Rs. 100/week and another one promotes, Can you help me stay consistent about tracking my budget? The campaign emphasizes usefulness and practical applications of the product to help people by focusing on prompts instead of technical jargon.

ChatGPT was introduced in November 2022 and rapidly became the association of AI in India, particularly among the students. Almost half of Indian users are below 24 years old, and they use the tool very actively in terms of supporting their studies and academic activities. This is the opportunity that OpenAI has been seizing as of late, having recently opened its first office in India in New Delhi and having Sheeladitya Mohanty, formerly of Meta, as the marketing lead in India operations.

It has also introduced India-specific projects such as the OpenAI Learning Accelerator, which offers educators and learners superior AI, and ChatGPT Go, a subscription program costing Rs 399 a month in order to provide higher message caps, image creation, file uploads, and memory.

With India, a country with a growing generative AI market worth up to 1.3 billion in 2024, it further shows its accelerated growth with its OOH campaign and the understanding that AI can be made more approachable and familiar. As the world struggles towards dominance between Google with its Gemini and Elon Musk with his Grok, in India, the AI power struggle is now being fought on the billboards, in the classroom, and in the daily discussions.

Advantages of OOH advertising:

• Enhanced visuals
  Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick with one's memory. Hence, this helps in enhancing the brand recall value.
• Effective storytelling
  Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.
• Increased footfall and sales
  Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.
• Extended viewing range
  Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.