Vaani Kapoor, an actress, has been hired by Lukson, the upcoming jewellery brand of the JK Star Group, as its brand ambassador. The partnership will redefine the story of sustainable luxury, focusing on lab-grown diamonds that merge contemporary design, transparency, and craftsmanship for conscious customers.
Lukson was started in 2024 by Anand and Vedant Lukhi, and is the first direct-to-consumer (D2C) jewellery company in India to manage all its supply chain. The strategy provides high quality, ethical sourcing and affordable fine jewellery with the added advantage of the 34-year history of the JK Star Group.
Vaani Kapoor is one artist who is contemporary and has a relatable style, making her the right choice to host the brand. To Vaani, jewellery is a statement of self, and it should be beautiful and affordable. What I like most about Lukson is that it has very minimal but powerful designs, which are sustainable but luxurious.
In a call by Anand Lukhi, the CEO of Lukson, Vaani is a generation that values individuality and makes decisions consciously. According to him, in this partnership, we will be able to make India see lab-grown diamonds not only as an alternative, but also as the future of fine jewellery.
The future marketing campaigns will involve Vaani, where the brand will promote individuality and sophistication by the use of minimal and beautiful jewellery designs. Lukson is keen on expanding its presence on the retail and online platforms, introducing innovation and ethical sourcing to make the luxury jewellery available to all. It is an excellent step in making sure that design-based, sustainable luxury jewellery is the new trend in India.
Let’s have a look at the benefits of brand ambassador advertising:
Better visibility of brand:
Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.
Credibility and trustfulness:
Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.
Emotional connection and brand loyalty:
The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.
Increased creativity and content development:
Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.
If you want brand ambassador advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.