Ethnic apparel Libas has launched its most recent social media marketing campaign, Season of Joy

The campaign introduces a new line of pre-festive clothes that aims to mimic the feeling of celebration and unity that is the forerunner of the festive season in India.

The line introduces a line of versatile kurtas, co ord sets and festive suits in combinations of modern prints with minimal adornments. Balancing a combination of festivity and daily wearability, the line has been sold for a range of Rs. 2,000 and above with a price range that will guarantee the line is accessible to a broad range of consumers.

Making an issue of the campaign, Sidhant Keshwani, Managing Director, Libas remarked that festivals in India are not so much about the day preceding the festivals as much as it is of the day itself. Season of Joy is our celebration of these wonderful pre festive, times togetherness, laughter and easy style. We will encourage the modern Indian woman to use her individuality gracefully and position Libas as the favorite festive wear.

In order to provide thrill to the campaign, Libas has launched several capsule lines, such as Tarini, Co ordsome, Blooming Prints, Khwaab, and Gerua, each of which carries a particular meaning of festive expression. Ranging between playful patterns to humble elegance, these sub-collections have been edited to meet the different style inclinations.

Supported by a combined advertising campaign, Season of Joy will be promoted in social media and digital platforms, which will support the increase of Libas in the festive fashion market in India.

The line can now be found all over the country in all the retail touchpoints, the official site, specific application, physical stores as well as the major online retail sites. Its recent campaign will place the brand in a position to win the emotions of consumers even before the next festive season.

Let’s go through the benefits of social media advertising campaign:

• Specific reach: Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.
• Low cost: Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.
• Real Time Analytics: You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.
• Global Reach: Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.
• Engagement: With activities like social media, polls, and videos, an engagement with the public is better invoked.

If you want social media advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!