Hero MotoCorp has launched a high voltage TVC advertisement campaign on its high-end scooter, the Destini 125, which it has set as the real hero in the scooter market. The campaign, named Hero ka Scooter, Scooter ka Hero, is a combination of cinematic macaque with a practical approach, that is, the Destini 125 is the fashionable, dependable, performance-oriented scooter of the present generation riders.
The TVC, directed by renowned ad director Arun Gopalan, is a blend of personality and performance of a hero on two wheels in a modern environment. Not only is the film meant to create discussions, but it also increases the innovative advantage of Hero MotoCorp in the two-wheeler market.
To give the campaign incomparable grandeur is the celebrated filmmaker S.S. Rajamouli, who has redefined Indian cinema through the epics of blockbusters. His trademark narrative, characterized by size, drama, and visual narrative, takes the story of Destini 125 to a cultural spectacle. The touch of the scooter by Rajamouli makes it seem like the scooter can stop nothing and will make the campaign echo long after the usual commercial campaigns.
Prasoon Joshi, the Chairman, APAC, CEO and Chief Creative Officer of McCann Worldgroup India, said that in the case of Hero Destini 125, we wanted to position it as a real HERO. The grandeur is not merely on paper through the vision of Rajamouli, but it praises the bigger-than-life confidence that this scooter gives its riders.
In line with this, Aashish Midha, Head of Marketing, Hero MotoCorp India, added, "The Destini 125 is a fusion of style, performance, and convenience." The fact that we were working together with Rajamouli provided us with an opportunity to present it in the way it deserves to be given. This campaign reiterates that Hero is the brand trusted by millions as their choice.
It is through this ambitious campaign that Hero MotoCorp has not only reinvented the premium scooter story but also set a fresh standard in terms of narration within the two-wheeler market.
Let’s have a quick look at the benefits of TVC advertisements:
- Reach:
With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume. - Visual impact:
The message will become more engaging and memorable when combined with visuals, sound, and motion; an idea can be communicated effectively through TVCs. - Brand recognition and recall:
The regular broadcasting of TVCs will enhance brand visibility and recognition, thereby facilitating the development of a strong brand identity. - Emotional bond:
The emotional bond through stories is bound to develop a stronger connection with the audience.
If you want TVC advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.