In a move that is daring and ground breaking, BMW India has initiated a digital advertising revolution by releasing immersive Connected TV (CTV) campaigns on the recently launched BMW 2 Series Gran Coupe and BMW X3. These campaigns, in collaboration with VDO.AI and Interactive Avenues, are not just any video advertisements, but engage and interactive, these advertisements are interactive, making the viewers part of the storyline.
BMW 2 Series Gran Coupe campaign opens a new kind of interactive carousel, which lets a viewer explore the features of the car as they please. In the meantime, the BMW X3 campaign is rather dynamic, with varying backdrops to increase visual activity and improve storytelling. Both advertisements are driven by the proprietary technology of VDO.AI that turns a boring commercial into a vibrant experience that allows the audience to engage in the content and, as a result, increases their attachment to the brand.
Vitesh Barar, the Director of Marketing of BMW India, has focused on how the brand tries to go beyond the limits and said that, as a result of this partnership with VDO.AI, it has made them more engaging and approachable, which has enabled them to reach their audience in new and significant ways.
According to Arjit Sachdeva, co-founder and CTO of VDO.AI, the partnership was a point of pride, and it has transformed what CTV can provide in India. According to Anjani Sankhyan, an Associate Vice President at Interactive Avenues, the use of CTV is emerging as the prime time for affluent and tech-savvy viewers, and this campaign can become an influential instrument in raising the BMW digital presence.
The campaigns, which have been implemented on the luxury automobile market in India through the premium CTV platforms, have successfully reached the high-intent households, establishing a new standard of interactive digital storytelling in the Indian luxury automobile market.
Let’s go through the benefits of a digital advertising campaign:
Specific reach:
Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.
Low cost:
Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.
Real Time Analytics:
You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.
Global Reach:
Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.
Engagement:
With activities like social media, polls, and videos, an engagement with the public is better invoked.
If you want digital advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.