Beats has launched a recent international campaign, Burn Bright, with Indian cricketing star and brand ambassador Shubman Gill.

The movement will be the introduction of Powerbeats Pro 2, the high-performance workout earbuds of the brand that are aimed at athletes.

Gill is one of the most promising cricketers in India and he is in front of the campaign that underlines the strong relationship between sport, music, and performance. He also appears in impressive graphics with the new Powerbeats Pro 2, a product designed to make workouts more effective with various features, including heart rate, active noise, transparency, adaptive EQ, and voice isolation. The earbuds also have up to 45 hours of battery life, including the case and Qi wireless charging, to add to their convenience.

Burn Bright is a continuation of Beats to showcase athletes who are stylish, precise, and unique. The campaign is part of a worldwide campaign that has already featured football icons Lionel Messi, Erling Haaland, and Lamine Yamal, tennis star Qinwen Zheng, NBA legend LeBron James, and upcoming footballer Kobbie Mainoo.

Chris Thorne, Chief Marketing Officer and Head of Product at Beats, was complimentary of Gill: "Shubman is not just a cricket star. He is an embodiment of a new breed of athletes who make everything they do stylish, substantial, and individual. It is a show of his accuracy, obsession, and strength of music in his mindset on and off the field.

Beats builds its presence in India with Gill leading and builds its image as a brand that combines athletic excellence, innovation and cultural relevance around the world.

Let’s have a look at the benefits of brand ambassador advertising:

• Better visibility of brand: Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.
• Credibility and trustfulness: Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.
• Emotional connection and brand loyalty: The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.
• Increased creativity and content development: Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!