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Author: Anshi Shah

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Monuments Take Center Stage in 2023's Innovative CGI Brand Marketing Strategies

In the ever-evolving landscape of advertising and marketing, 2023 has witnessed a captivating fusion of innovation and tradition. Monumental marketing and CGI campaigns emerged as powerful mediums, redefining the art of brand communication on a global scale.

Anshi Shah Dec 30, 20235 min read
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Pril's Comeback With OOH Campaign To Capture The Market

In the world of household cleaning solutions, Pril stands tall as the unrivaled champion of hand dishwashing liquids. Renowned globally for its effectiveness and widespread availability, Pril has once again stepped into the limelight with a groundbreaking out-of-home (OOH) campaign after a hiatus of nearly three years.

Anshi Shah Dec 20, 20235 min read
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6 Diwali Campaigns of 2023 That Nail The Vibe With Positivity & Humor

As the radiant festival of Diwali approaches, brands are seizing the opportunity to spread joy, inspiration, and positivity with meticulously crafted advertising campaigns. They aim to captivate and connect with their audience through heartfelt messages.

Anshi Shah Nov 10, 20235 min read
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Schindler India's Innovative Move to Elevate In-Lift Advertising with Times OOH

Guess a place where people want something to look for but find only strangers filled with awkwardness? You guessed it right, it's Lift!!

Anshi Shah Oct 27, 20235 min read
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Companies Introducing New Brand Ambassadors: Strengthening Their Marketing Game

Brands have a secret weapon to make their products stand out in the crowded marketplace - brand ambassadors. These are famous people who endorse a brand's products.

Anshi Shah Oct 12, 20235 min read
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7 Winning Strategies Brands Are Using in the Cricket World Cup to Connect with Fans

The Cricket World Cup is not just about thrilling matches and nail-biting moments; it's also a battleground for brands to capture the attention of millions of cricket-loving fans. Here are seven clever strategies that brands are employing to reach their target audience during this cricket extravaganza:

Anshi Shah Oct 10, 20235 min read
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KRAFTON India Scores Big with Ranveer Singh as BGMI's Brand Ambassador

KRAFTON India is thrilled to announce that Ranveer Singh has joined as the official Brand Ambassador for BATTLEGROUNDS MOBILE INDIA (BGMI).

Anshi Shah Sep 11, 20235 min read
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Cadbury’s New Raksha Bandhan Campaign To Celebrate The Bond

Well, Cadbury has outdone themselves again. They have recently launched a campaign with the tagline #BrothersWhoCare for Rakshabandhan.

Anshi Shah Aug 18, 20235 min read

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