KRAFTON India Scores Big with Ranveer Singh as BGMI's Brand Ambassador

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Sep 11, 2023

KRAFTON India is thrilled to announce that Ranveer Singh has joined as the official Brand Ambassador for BATTLEGROUNDS MOBILE INDIA (BGMI). This exciting partnership will introduce the Play Pure campaign, which highlights the essence of authenticity in BGMI players.

From a marketing perspective, the decision to bring Ranveer Singh on board can be seen as a brilliant maneuver to leverage his immense popularity and relatability among the masses. His magnetic persona and unrelenting spirit resonate with a wide audience, and this connection can help BGMI reach new heights in terms of brand recognition and engagement. Ranveer's involvement can bridge the gap between the gaming community and mainstream entertainment, making gaming a more accepted and celebrated form of leisure in India.

KRAFTON India Scores Big with Ranveer Singh

The introduction of the Play Pure campaign further underscores the intention to celebrate the authenticity and individuality of BGMI players. This campaign adds a layer of emotional connection and aligns perfectly with the growing trend of authenticity in marketing. Players, often referred to as gamers, will be encouraged to embrace their uniqueness and boldness within the virtual battlegrounds. This messaging holds the potential to resonate deeply with the gaming community, fostering a sense of pride and belonging.

CEO of KRAFTON India, Sean Hyunil Sohn, expressed his enthusiasm, saying, "We are thrilled to welcome superstar Ranveer Singh to the BGMI family. This partnership represents a new era of gaming entertainment as we celebrate the 'pure-ness' of players with the Play Pure campaign. It's an exciting journey ahead."

Ranveer Singh, equally excited about this venture, shared his thoughts, "As an artist, I view gaming as an extension of my creative expression. The dedication, competitiveness, camaraderie, and team spirit in the gaming world resonate deeply with me. BGMI has become a cultural phenomenon by uniting individuals from diverse backgrounds through their shared passion for gaming. I can't wait to engage with the Indian gaming community and be a part of this incredible journey."

In summary, KRAFTON India's collaboration with Ranveer Singh as the BGMI Brand Ambassador adds star power to the game. It creates a powerful marketing synergy, promising exciting experiences for gamers and enthusiasts alike. Stay tuned for what promises to be a new era of gaming entertainment!

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