7 Winning Strategies Brands Are Using in the Cricket World Cup to Connect with Fans

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Oct 10, 2023

The Cricket World Cup is not just about thrilling matches and nail-biting moments; it's also a battleground for brands to capture the attention of millions of cricket-loving fans. Here are seven clever strategies that brands are employing to reach their target audience during this cricket extravaganza:

  1. Jersey Sponsorships

    You may have noticed logos of famous brands proudly displayed on players' jerseys. This is no coincidence; it's a deliberate strategy to make their brand unforgettable.

    Why? Because when you see your favorite player wearing a jersey with a brand's logo, you associate that brand with your cricket hero. It's like having a small piece of the game right in your wardrobe.

  2. Digital Ads and Social Media Buzz

    Brands are making their presence felt on digital platforms, especially social media. They create catchy ads, memes, and posts related to the World Cup.

    The younger generation, in particular, spends a lot of time online. By creating engaging content, brands can strike a chord with cricket fans and keep their brand on top of their minds.

  3. Cricket-Themed Merchandise

    Caps, t-shirts, mugs, and more - brands are offering cricket-themed merchandise. These items carry both the brand logo and the excitement of the game.

    When fans buy and use these products, they become walking advertisements themselves. It's a win-win – fans get to show their support, and brands get to spread their message.

  4. In-Stadium Experiences

    Brands are setting up stalls and interactive zones in and around stadiums. These areas offer fans a chance to engage with the brand in a fun way.

    In-stadium experiences create memorable moments. When fans have a great time, they are more likely to remember and support the brand behind the fun.

  5. Player Endorsements

    Brands are partnering with cricket stars to endorse their products. Whether it's a cricketer promoting a sports drink or sports gear, these endorsements are impactful.

    Why? Because fans trust their favorite players, and when these players endorse a brand, it gains credibility. Fans believe that if it's good enough for their hero, it's good enough for them.

  6. Television Ad Campaigns

    Brands are investing in television advertisements during cricket matches. These ads are carefully crafted to appeal to the emotions and interests of viewers.

    Television advertising remains a powerful medium to reach a broad audience, and during the Cricket World Cup, it's where millions of eyes are focused.

  7. Advertising on Live Streaming Apps

    You know that Disney+Hotstar is the official streaming partner for the ICC World Cup 2023. And it's true that lakhs of fans will be watching the match live on the app

    By advertising on Disney + Hotstar, you can ensure that the brand's presence remains constant on fans' smartphones.

Major Reasons Why Brands Went for These Advertising Methods:

  1. Emotional Connection: are aiming to create an emotional connection with cricket fans. When fans feel a connection, they are more likely to choose that brand over others.
  2. Visibility Matters: In the noisy advertising world, being visible is crucial. The more a brand can be seen during the World Cup, the better its chances of sticking in fans' minds.
  3. Engagement is Key: Brands aren't just pushing their products; they're engaging with fans. Whether it's through merchandise or in-stadium activities, they are striving to create positive associations.
  4. Social Media Influence: The power of social media cannot be underestimated. Brands are leveraging platforms like Twitter, Facebook, and Instagram to reach a global audience instantaneously.
  5. Trust in Endorsements: The trust fans have in their cricketing idols can be harnessed by brands through player endorsements. Fans often want to emulate their heroes, and brands are capitalizing on this desire.
  6. Wide Reach: ads offer a broad reach, allowing brands to target a vast audience, including those who may not be active on social media.

In conclusion, the Cricket World Cup isn't just a sporting event; it's a marketing extravaganza. Brands are pulling out all the stops to reach their target audience, using jerseys, digital ads, merchandise, in-stadium experiences, player endorsements, television campaigns, and mobile apps. Their goal is simple: to win the hearts of cricket fans and make their brand unforgettable in the process.

If you want your brand to be featured with advertising during World Cup, let us know. And for more such advertising news, stay in touch with Excellent Publicity.

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