Monuments Take Center Stage in 2023's Innovative CGI Brand Marketing Strategies

Product Image
blogger image
Dec 30, 2023

In the ever-evolving landscape of advertising and marketing, 2023 has witnessed a captivating fusion of innovation and tradition. Monumental marketing and CGI campaigns emerged as powerful mediums, redefining the art of brand communication on a global scale.

Famous structures like the illustrious Burj Khalifa in Dubai have long served as an iconic backdrop for brands seeking widespread visibility. This year, however, both Indian and international brands recognized the potential of various iconic monuments worldwide. Leveraging the prowess of CGI, these brands ingeniously incorporated these landmarks into their advertising strategies.

What is CGI Marketing, and How does it help Brands?

CGI (Computer-Generated Imagery) marketing involves the creation of visual content using computer software. It enables brands to seamlessly blend their messaging into real-life scenes or iconic locations, leveraging the emotional and visual appeal of these landmarks to captivate audiences.

Brand brilliance amidst monuments

In a striking display of creativity and strategic branding, several brands made an indelible mark using renowned landmarks:

Fae Beauty positioned itself against the Gateway of India, unveiling a groundbreaking line of skincare products. By associating with this iconic monument, Fae Beauty aimed to evoke a sense of timelessness and beauty, aligning with their brand goal of promoting natural beauty and self-confidence.

CGI Brand Marketing

Baskin Robbins crafted a vibrant, larger-than-life ad at the Gateway of India, launching a new range of exotic ice cream flavors. Leveraging the monument's iconic stature, Baskin Robbins aimed to capture attention and evoke a sense of joy, aligning with their brand goal of offering delightful experiences through their products.

CGI Brand Marketing

WhatsApp leveraged the Gateway of India's grandeur to emphasize connectivity and communication. This alignment with the monument's historical significance as a symbol of passage and connection perfectly echoed WhatsApp's brand goal of facilitating seamless communication worldwide.

CGI Brand Marketing

Netflix India X Archies utilized the Gateway of India to tease a partnership, leveraging the monument's picturesque setting to create anticipation for a collaboration between two beloved entertainment brands, aligning with both brands' goal of offering diverse and engaging content experiences.

CGI Brand Marketing

Ajio seamlessly integrated their brand message with the grandeur of the Taj Mahal, magnifying its resonance. This alignment emphasized Ajio's commitment to offering fashion that resonates with timeless elegance and sophistication, echoing the monument's legacy.

CGI Brand Marketing

Global Spectacles and Brand Alignments

Internationally, the world's iconic landmarks witnessed a surge in brand presence:

JD Sports aligned with Big Ben, merging sporty aesthetics with cultural iconography and spotlighting a new line of urban footwear. This alignment with London's heritage aligned seamlessly with JD Sports' brand goal of blending athletic style with cultural relevance.

CGI Brand Marketing

Barbie projected a larger-than-life campaign at the Burj Khalifa, celebrating diversity and empowerment. This alignment with the monument's towering presence resonated with Barbie's commitment to inclusivity and empowerment, aligning with their brand goal of inspiring girls globally.

CGI Brand Marketing

Kiehls leveraged the Statue of Liberty as a symbol of freedom and authenticity, echoing the brand's values and commitment to natural skincare in a CGI-driven campaign. This alignment perfectly echoed Kiehls' brand goal of providing authentic, quality skincare solutions.

CGI Brand Marketing

Chelsea FC X Nike set against Tower Bridge, encapsulating athleticism and sophistication, merging football fervor with London's iconic skyline. This alignment with the city's spirit resonated with Chelsea FC and Nike's goal of connecting sports with urban culture and style.

CGI Brand Marketing

Elevate Your Brand Presence with Excellent Publicity!

Looking to carve your brand's legacy amidst global icons? Discover the keys to captivating branding through Excellent Publicity's expert insights. Stay abreast of the latest industry trends and breakthrough campaigns for an unmissable edge in the competitive marketing sphere.

For the most intriguing marketing and advertising updates, trust Excellent Publicity to illuminate your brand journey.

Explore 3,00,000+ Media items rate in one click

Get The Rate