Asian Paints brings back nostalgia with a contemporary twist in its new ‘Har Ghar Kuch Kehta Hai’ TVC campaign

Asian Paints has rekindled its generations old relationship with Indian homes, by reviving its classic campaign, the legendary, 'Har Ghar Kuch Kehta Hai', this time with a digital first, emotionally charged narrative, with the changing meaning of family and belonging.

Since the time that Piyush Pandey first lent his voice to the iconic 2002 campaign, the new film antidotes that feeling to the present India, the place of individuality, inclusiveness, and emotional warmth. The ad summons the experience of different, contemporary families: of a young couple co-painting their house, a pastry chef who is a teenager and inspired by his grandmothers to do it. Pandey observes that homes never shut their mouths and what was beautiful yesterday is how they begin to have conversations new.

Amit Syngle, the Managing director and CEO of Asian paint, defines the revival as not a rerun, but a continuation because of the brand philosophy which states that the homes are a reflection of the personality of people who inhabit them. It has been our emotional mainstay, he says, ever since, in the old days, we were kids, and in the song, titled Har Ghar Kuch Kehta Hai, we were glorifying homemaking across the generations.

The campaign will be supported by a year-long, multi-crore media strategy worth 15-20 crore and will include television media, digital and influencer partnerships. Asian Paints is collaborating with lifestyle and DIY creators to make the aspirational but relatable storytelling by the brand come to life in younger audience segments.

Being the dominant paint brand in India with more than 55% of the market share, Asian Paints is not merely painting the same narrative on Indian houses, but re owning the emotional experience of Indian homes. By bringing back the spirit of the classic version of the brand, namely, Har Ghar Kuch Kehta Hai, the company incorporates both nostalgia and a contemporary outlook to establish a single unchanging fact in one sentence: every house still has something to tell.

Let’s have a quick look at the benefits of TVC advertisements:

• Reach: With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.
• Visual impact: The message will become more engaging and memorable when combined with visuals, sound, and motion; an idea can be communicated effectively through TVCs.
• Brand recognition and recall: The regular broadcasting of TVCs will enhance brand visibility and recognition, thereby facilitating the development of a strong brand identity.
• Emotional bond: The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.