Abu Dhabi’s YouTube campaign

In a generation where intent tends to be drowned in the perception, the recent YouTube advertisement that features Deepika Padukone and Ranveer Singh has created a larger dialogue around cultural representation and imaginative liberty in advertisement.

The destination campaign, which featured the couple visiting the heritage sites in Abu Dhabi, was also met with internet backlash following Padukone wearing a hijab which was a sign of cultural admiration and not political admiration as some people interpreted it. Social media responses were beside reproaches of hypocrisy, all the way up to Islamic grooming, revealing once again how easy it is to lose intentions in the clatter of indignation.

According to experts, the outcry itself is a symptom of a greater problem, which is the way brands are becoming self censored as a preventive measure against controversy. The social media makes perception reality, no matter the context.

Brand strategist Harish Bijoor provides a point of view: everybody has a right to outrage, and brands need to target their audiences. It is not always wise to make an issue out of fringe noise.

In a period when a show of respect is already misinterpreted, the Abu Dhabi campaign demonstrates the precarious position that contemporary advertisers are striving to. Among authenticity and appeasement, the industry is now confronted with an open question: will creativity now provoke opinions or run away?

Ultimately, Padukone was not making a statement through the hijab, but it was obedience. The scandalous aspect tells more about us than the advertisement itself.

Let’s go through the benefits of a YouTube advertising campaign:

• Specific reach: Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.
• Low cost: Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.
• Real Time Analytics: You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.
• Global Reach: Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far flung markets.
• Engagement: With activities like social media, polls, and videos, an engagement with the public is better invoked.

If you want YouTube advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. Stay tuned for more such advertising news!.