Orange TV

Advertising in Orange TV

Advertisement on Orange TV bings lot of results. PT Mega Media Indonesia; a division of the MEI; ran OrangeTV; a satellite television provider in Indonesia. A brand can position their advertisement before; during; or after a certain show on Orange TV that they know their audience watches.

Key Insights
ChannelGenre Entertainment Language Bengali

Advertising Options in Orange TV

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Orange TV Advertisement Rates

Excellent publicity will give you the best rates for advertising on Orange TV. The mentioned rates are for per second of airtime. So e.g if the cost to advertise in Orange TV is mentioned as Rs 12/sec and your ad is 10 sec long, the cost for playing your ad once on Orange TV will come to Rs 12 * 10 = Rs 120. The advertising rates at Orange TV vary according to the time slot. Time slots are segregated into two –

Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time

List of programmes to advertise on Orange TV

On Orange TV channel different shows are broadcasted. It has covers all genres of music from pop to classical. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Orange TV as per your target group and budget. The advertising rate would differ as per different programs and time slots.

  • Orange Bhaktidhara
  • Kailashe Kelenkari
  • Comedy Filler Laughing Gas
  • Smarana Surmala
  • Juck Box
  • Orange Retro
  • Orange Ishq

Ad Formats on Orange TV

This are the possible ad formats for advertising on the platform of Orange TV:

Orange TV Video Ads

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

Orange TV Aston Bands

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

Orange TV Brand Integrations

This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

How to advertise on Orange TV?

  • To advertise on Orange TV, share your requirements.
  • Plan the advertising campaign with us for the channel Orange TV
  • Excellent Publicity will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Orange TV.
  • Receive the best quotes for advertising in Orange TV
  • We provide lowest assured rates with best services for television advertising across various channels.
  • Rates for the ads differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Why Excellent Publicity for advertising on Orange TV

Media Agency plays an important role for advertisement in Orange TV. As Excellent Publicity being a media agency we figure out that Orange TV is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by the media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Why advertising in Orange TV can increase your brand awareness?

The major initiatives that Orange TV took include the above steps that gave amazing results as listing Orange TV more ratings than any other platforms.

Target Bengali speaking audience

Orange TV is the most viewed Bengali music channel. It broadcasts all genres of music which attracts a huge Hence it is a one stop destination for Bengali speaking to get their daily dose of music.

Orange TV channel a cost effective medium for advertising

The rate to advertise in Orange TV is lowest among many other Bengalibchannels. Its popularity in the audience makes advertising in Orange TV a very effective medium for advertising. Hence it is the most budget and pocket friendly medium to advertise your brand.

Orange TV is one of the most effective medium for advertising your brand

Orange TV is leading music channel and its network has become a benchmark by becoming the medium that generates the most profit and sales. It has the vast range of shows which brings a lot of traffic on the channel.

Benefits of advertising on Orange TV

This feature of Orange TV makes it more efficient for advertising platform:

  • Orange TV has extensive viewership.
  • Orange TV Advertising Rates are comparatively lower than other leading channels
  • Reach within premium audience who can be your prospective customers National reach
  • Orange TV Advertisement options for both prime time and non-prime time shows.

Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time


Q1. What will be the rates for advertising on Orange TV?

  • You can contact our agency regarding the rates on advertising on Orange TV, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on Orange TV?

  • Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. How will I know if my ad was run on Orange TV?

  • You will receive the Telecast Certificate from our end after completion of the campaign.

Q4. Can I choose to advertise on particular show on Orange TV?

  • Yes you can choose a particular shows, time (prime time, non prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising