Kochu TV

Advertising in Kochu TV

Advertisement on Kochu TV brings huge success. The sole children's channel in Malayalam is Kochu TV. The station airs a variety of shows, all in Malayalam, including well-known cartoon programmes and preschool programming. In between episodes of Kochu TV's top shows, advertisements of up to 30 seconds can be played.

Key Insights
Mom and Kinds ChannelGenre Malayalam Language

Advertising Options in Kochu TV

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on KOCHU TV:

Kochu TV is a Malayalam pay television channel from Sun network targeting young children. The channel is based in Kochi, Kerala, India. The 24-Hour channel primarily airs programmes for kids. It was launched on 1oth May 2011.

KOCHU TV Advertisement Rates

Excellent Publicity gives you the best rates compared in the market of advertising. Every channel determines its advertisement rates based on the time slots or bands. The rates are usually calculated using per sec of airtime to advertise in the channel, Airtime is the duration till when the advertisement will be on air.

If the cost mentioned to advertise in KOCHU TV is Rs 80/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 80 X 10 = Rs 800.

Time slots or bands are usually segregated into two –

Prime Time: Programs taking place during the middle evening is considered the prime time or the peak time. The block of broadcast from 08:00 PM to 11:00 PM local time is considered the prime time.

Non Prime Time: Any hours excluding the prime hours are non prime hours. It comparatively has less number of viewers than in prime time.

List of programmes to advertise on KOCHU TV

Baal Veer

Anniyan Bava Chettan Bava KKD

Dora Yude Prayanam

Anniyan Bava Chettan Bava Kuttys

Sindbad & the 7 Galaxies

Minor Chords

Jackie Chan

Lilly

Formats for advertising on KOCHU TV

These are the available ad formats for advertising on the platform of KOCHU TV:

Video Ads:  

Video ads are one of the popular choices among our clients. As suggested these advertisements are played during the day or all through the day during the ad break. This is a very easy, effective and direct way to get the audience’s attention. The minimum ad duration to advertise your brand is 10 seconds.

Aston Band: 

Aston bands are a good way to reach out to the viewers by grabbing the attention of the viewer as they play either on the top or bottom of the screen while the content is being broadcast. It is popular and effective as it’s featured in the main screen with the programme being broadcast. The time duration is 10 seconds, the placement is either above or around the content that is being played.

Brand Integrations:

One very good and efficient way to reach to the viewers in a flagship event or a show or a programme is by using this method of brand integration, this is a personalised solution for the brand with unique and creative advertisement. This is a special and customized media option which can be created as per your objective and advertisement budget.

How to advertise on KOCHU TV?

  1. Get rates for advertising in Kochu TV by contacting us. Do note that rates vary as per the time band i.e. prime time or non-prime time.
  1. Based on your budget you can choose your creative and objective. Your ads can be made in these formats video ads, scrollers, Aston Bands, and Brand integrations for advertising.
  1. Factors like Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date need to also be decided.
  1. Submit the artwork and make the payment for advertising on Kochu TV, the widely used formats are CDR for image creative and a MOV file for video creative. We can also convert your content into the acceptable format.
  1. Tentative log timings will be shared every day so you can watch the Ads live being played on Kochu TV.

Agency selection for advertising on KOCHU TV:

·        Your success is something we are very serious about and with our expertise as a media agency we will make sure that you get the best out of this, by choosing the best slot to reach the maximum target within your budget.

·        The frequency and the time bands or timing of your advertisement is planned based on the product and the budget. We also give you a overall understanding to make sure that your brand and objective is projected in the right platform i.e. the channel for your advertisement.

·        Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots are as unique as your advertisements, through the expertise we share we will recommended to advertise in prime time or non-prime time, thereby reaching the right number of audience with the lowest cost possible per reach.

·        Once this is all done all we ensure that your ad is played and the said number of reach has been covered. All other activities like buying of media space will be handled by the media agency.

Why advertising in KOCHU TV can increase your brand awareness?

Here are some reasons KOCHU TV is a great platform for your Brand.

  • KOCHU TV channel a budgeted medium for advertising:

It is a very popular channel among kids and can help your product reach its targeted audience. The rate to advertise in KOCHU TV is very economical among many other channels.  Hence it is the most budget and pocket friendly medium to advertise your brand.

  • KOCHU TV is a very effective way to reach to the customer:

KOCHU TV is a leading channel and its network has become a benchmark by becoming the medium that generates the most profit and sales. Making KOCHU TV the most watched channel among the audience.

  • A Popular Hub for Viewers:

It will be an effective way to reach the Kids. Children have always loved the channel for their programs, and they prefer KOCHU TV channel to get their daily dose of entertainment, drama in the form of shows and programmes from it.

Advantages of advertising on KOCHU TV

This feature of KOCHU TV makes it more efficient for advertising platform:

  • KOCHU TV has extensive viewership across the working class and the normal people.
  • KOCHU TV Advertising Rates are comparatively lower than other leading channels.
  • Reach within premium audience who can be your prospective customers
  • KOCHU TV Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

What will be the rates for advertising on KOCHU TV?

You can do that by contacting our agency regarding the rates on advertising on KOCHU TV. We can guide you with the lowest possible advertising rates with maximum reach to the audience.

Can I choose to advertise on particular show on KOCHU TV?

Yes, you can choose a show time either prime time or non-prime time to run your ad. Contact our agency we can guide you in what will work best for you.

Why is agency necessary for advertising on KOCHU TV?

Media agency will help you handle buying media space and can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective)

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Television Advertising in Mom and Kinds

Reach out to our Media Expert for more details about Television Advertising