Advertising in Disney Junior

 

Advertising on Disney Junior

Disney Junior India is an Indian broadcasting company devoted to pre-schoolers that was sent off on 15 October 2012. It is additionally accessible as a programming block on Disney Channel that supplanted India's, Playhouse Disney. The station is Indian identical to the first American organization and broadcasts in English, Hindi, Tamil, and Telugu. Before 2006, Playhouse Disney was sent off in India as a square on Disney Channel. On 4 July 2011, it was supplanted by Disney Junior. On 15 October 2012, Disney Junior was sent off as a Channel.

Why advertising in Disney Junior can increase your brand awareness

Disney Junior makes for an excellent choice to advertise your product/service because of the following features it offers:

 

• Excellent viewership numbers

 

With over lakhs of viewers, Disney Junior is an ideal channel to advertise a product. A majority of English-speaking audiences opt for Disney Junior to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.

 

• More creative freedom

 

Disney Junior gives advertisers the freedom to advertise their products between breaks and shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, Disney Junior allows to reach the right audience without worrying about the audience flipping the channel.

 

Why advertise on Disney Junior :

These features of Disney Junior makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on Disney Junior 
• Disney Junior has extensive viewership across all age groups

 

• Disney Junior Advertising Rates are comparatively lower than other leading channels

• Reach within the premium audience who can be your prospective customers

• National reach 

• Disney Junior Advertisement options for both prime time and non-prime time shows.

 

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

 

Ad Formats on Disney Junior

These are the possible ad formats for advertising on the platform of Disney Junior :

 

• Disney Junior Video Ads:

 

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

 

• Disney Junior Aston Bands:

 

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

 

• Disney Junior Brand Integrations:

 

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

 

List of programs to advertise on Disney Junior 

On Disney Junior, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Disney Junior as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://disneyjunior.disney.in/

 

How to select the right agency for advertising on Disney Junior : 

Media Agency plays an important role in an advertisement in Disney Junior. As Excellent Publicity is a media agency we figure out that is Disney Junior a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Disney Junior

• Share your requirements for advertisement on Disney Junior 
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on Disney Junior.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels. 
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Disney Junior advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.

 

FAQs:

Q1. What will be the rates for advertising on Disney Junior?

• You can contact our agency regarding the rates on advertising on Disney Junior, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on Disney Junior?

• Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on Disney Junior?

• Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on Disney Junior?

• You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on Disney Junior?

• Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.