Advertising in 9xo

Advertisement on 9xo enjoys huge attention. 9xo has a hold on providing quality English music. They provide a chance to discover great music In-between popular Channel Name shows; advertisements of up to 30 seconds can be played.

Key Insights
ChannelGenre Music Language English

Advertising Options in 9xo

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

The best advertising option for television - About 9XO

9XO wan a famous Indian defunct English language Music Channel. Its Television Station is located in Mumbai, India. 9XO was launched in 2012 and is owned and operated by 9X Media – India’s largest music television network. 9XO stayed updated with its records and played back-to-back all the English hit songs as per the trend. One can enjoy their favorite English video songs all day long. 9XO India had generated a great amount of positive response from many families and attracts young and mid aged premium audience across India and this had led to an increase in viewership of 9XO. This also made 9XO one of the preferred channels for a TV advertising campaign as it had a wide geographical reach. 9XO is beneficial to advertisers who want to reach a larger number a people in a specific targeted region within a small period of time. But during the lockdowns caused by Covid-19 pandemic 9X Media decided to shut the broadcast operations of 9XO Channel after 31 May 2020 post 12:00 am midnight onwards from all leading platforms.

Advertising Rates on 9XO

If you decide to advertise on 9XO with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g if cost to advertise in 9XO  is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on 9XO will come to Rs.250 X 10 = Rs.2,500 approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the timeband and length of advertisement or size of creative and number of repetitions or the type of advertising campaign on 9XO. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative.

Shows on 9XO

9XO famous for its unending popular Hit English music video genre programs right from mid times to the new upcoming songs, top tracks and albums as per the current trends and music by famous singers most loved by the young audience which is played continuously. It’s also available via the Internet. Some  famous list of programs were Breaking Vids, Top 100, Dance on, SunBurn Festival Music, School of Music, Feel Good,and many more.

Ad Formats on 9XO

Advertising in 9XO can be done both by playing ads during breaks as well as playing the content during the shows. Some of the popular ad forms are:-

  • 9XO Video Ads – Video Ads are telecasted during ad-breaks also known as FCT. Its calculated based on 10 seconds.
  • 9XO Aston Band – Horizontal line ad flashing on bottom side on screen branding while show is played
  • 9XO L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while show is played
  • 9XO Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated. It is a personalized solution for the brand for unique and creative advertising

How to advertise on 9XO?

  • Share your requirements for advertisement campaign on 9XO
  • Approach our efficient planners and executors.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on 9XO
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Agency selection for advertising on 9XO

Media Agency plays an important role for advertisement in 9XO. As Excellent Publicity being a media agency we figure out that is 9XO a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same.

Similar 9XO Channels

Owned & Operated by 9X Media: Apart from 9XO (English Music Channel), 9X Media Group also owns 9X Jalwa (Hindi Old Classical Music Channel), 9X Tashan (Punjabi Music Channel), 9X Jhakaas (Marathi Music Channel) and 9XM (Hindi Music Channel).

Why advertising in 9XO works?

The initiatives that 9XO took include the above steps that gave over the counter results as listing 9XO more ratings than any other platforms.

  • Premium Features: 9XO keeps on updating itself with Hit English music and albums for the premium audience that love to hear their favourite English songs.
  • Best Rates: 9XO offers cost effective rates compared to other news channels.
  • Key approach factor: Any client who wishes to expand reach widely for their business with a quick performance and within a short period of time.
  • Choice of Type & Time of ad campaign: 9XO offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.


  • What will be the rates for advertising on 9XO?

    You can contact our agency regarding the rates of advertising on 9XO; we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

  • How many people will be able to see my ad on 9XO?

    Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.

  • Can I choose to advertise on particular show on 9XO?

    Yes you can choose a particular shows, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

  • Is agency necessary for advertising on 9XO?

    Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising